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2022-03-02 (4)

How Foot Locker tackled program growth and membership expansion in the early days of their loyalty journey

Heny Gabay - VP FLX, Foot Locker

Heny Gabay is an accomplished marketing executive with global leadership expertise launching, revitalising and growing brands for large publicly traded companies in a wide range of industries. Heny joined Foot Locker Inc. in January 2021, and is responsible for the global FLX loyalty program.

In her presentation from our 2021 ALA & Oracle Virtual Event, Heny talk us through the intricate details of how to transform siloed legacy programs into a brilliant modern loyalty program that touches customers at an individual level. 

Stream her presentation below.

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Australian Loyalty Association’s Official Loyalty Consultancy Partner

Ellipsis is ALA’s exclusive loyalty consultancy partner, focused on finding the ROI in your existing or new loyalty program. Drawing on proprietary benchmarks built from 125 million loyalty members across 40 countries.
 
Access trusted expertise from one of the region’s leading specialist loyalty consultancies.

THE ELLIPSIS APPROACH

Find the Hidden Margin
We quantify what your loyalty program is worth today, and how much more it could deliver, using your own customer data and our proprietary benchmarks.
 
Design and Test the Strategy
We build loyalty strategies suited to your business, and stress-test them against your customer data before they ever reach the field.
 
Launch, Scale and Optimise
We help you launch with confidence, scale efficiently, and keep improving performance as your market, customers and competitors move.