How Foot Locker tackled program growth and membership expansion in the early days of their loyalty journey

Heny Gabay is an accomplished marketing executive with global leadership expertise launching, revitalising and growing brands for large publicly traded companies in a wide range of industries. Heny joined Foot Locker Inc. in January 2021, and is responsible for the global FLX loyalty program.

In her presentation from our 2021 ALA & Oracle Virtual Event, Heny talk us through the intricate details of how to transform siloed legacy programs into a brilliant modern loyalty program that touches customers at an individual level. 

Stream her presentation below.