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2021-11-16 (11)

Tiered Loyalty – The psychology behind effective tiered loyalty programs

Alyssa Callahan - Director, Loyalty at Wyndham Hotels & Resorts

Alyssa Callahan is a passionate, customer-centric leader with over 10 years of experience managing loyalty programs and retention strategies at global brands, including Toys“R”Us and Wyndham Hotels & Resorts.

Alyssa is a strong believer in creating cohesive, personalised omnichannel experiences that are intentional & designed to grow member lifetime value. Throughout her career, Alyssa has been a key contributor in the reinvention of several loyalty programs – creating new value propositions, membership tiers, and launching new partnerships.

She enjoys taking an innovative, analytical approach by evaluating evolving customer needs and the psychology driving member behaviour.

Stream her presentation from the ALA 2021 International Virtual Loyalty Conference below.

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