2024-09-10
Myer executive chairman Olivia Wirth has engaged Boston Consulting Group to conduct a company-wide review of the department store. BCG’s report ...
2024-09-10
While airline loyalty programs can be a boon to frequent fliers, they also cause some consternation among customers—so much so that four of the b ...
2024-09-10
We’ve had an incredible journey over the past decade helping our clients find, measure, manage, and grow the loyalty of their customers. To mark ...
2024-09-03
At Taguchi, we specialise in fostering customer loyalty by maximising the synergy between head office and local branches through our patented Distri ...
Finding and retaining great tenants can make or break a rental property investor’s success. As apartment supply rises, landlords are using technology to help attract new renters and keep the ones they already have. Loyalty programs are nothing new. Most people have a credit card that pays cash back or
Today, Benefit proudly is the #1 Brow Brand Worldwide, with one brow product sold every 2 seconds. Since 1976, Benefit has been at the forefront of making beauty radically feel-good with inventive solutions that pack a punch and serve a smile, with iconic products such as Benetint, The POREfessional Primer,
Let me tell you: relationship marketing is what your business needs TODAY. Why? Because it sets you up for long-term success. Relationship marketing focuses on creating strong, meaningful connections with customers, ensuring their loyalty and satisfaction. Unlike traditional marketing strategies, relationship marketing is not just about making a sale; it’s
Myer executive chairman Olivia Wirth has engaged Boston Consulting Group to conduct a company-wide review of the department store. BCG’s report is expected to be handed to the company’s board soon and will be followed by an investor day later this year, according to The Australian. BCG was tasked with
While airline loyalty programs can be a boon to frequent fliers, they also cause some consternation among customers—so much so that four of the biggest programs are now being investigated by the U.S. government. The Department of Transportation is looking into the rewards programs at United Airlines, American Airlines, Delta
Building on the tremendous success of Antavo’s Global Customer Loyalty Report 2024, Antavo has launched this year’s survey in preparation for the Global Customer Loyalty Report 2025. Previous editions have been read by over 50,000 marketers worldwide and cited by Gartner, Forbes, and Sky News. You can access the survey
We’ve had an incredible journey over the past decade helping our clients find, measure, manage, and grow the loyalty of their customers. To mark this occasion, we created The Loyalty Tales, our latest publication inspired by the timeless Canterbury Tales. We’ve breathed new life into the library of Ellipsis loyalty
The Financial Services Rewards Challenge Most modern reward systems are based only on the buy aspect of transactions: customers earn points for purchases and redeem them for rewards. This “earn and burn” approach works well for immediate transactions, but what about the financial services industry, where products like savings accounts,
Are you leveraging Customer Lifetime Value (CLV) to grow your loyalty program? It’s a term that has been floating around for half a century. The telemarketers of the 1980s first began theorising about what’s now called CLV and how it could generate more revenue. Decades later, CLV is not just
At Taguchi, we specialise in fostering customer loyalty by maximising the synergy between head office and local branches through our patented Distributed Customer Engagement Platform. We helped Accor tackle post-pandemic occupancy challenges with a targeted and personalised local area marketing campaign. Accor’s head office developed pre-approved messages, creative templates and
(Spoiler: you’re not.) All information about the American Express Centurion Card has been collected independently by Yahoo Finance. The details on this page have not been reviewed by the card issuer. The American Express Centurion, also known as the Black Card, is the most exclusive credit card on the market.
Turkish Airlines, recognized globally for flying to more countries than any other airline, has proudly announced a major achievement for its Miles&Smiles loyalty program: the enrollment of its 20 millionth member. This remarkable milestone highlights the program’s continuous expansion and innovation over its 35-year history, having been established in 1989
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