Loyalty Industry Latest News & Information

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Keep up to date with the latest in loyalty from around the world.

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2022-11-30

ALA Annual Loyalty Insights Report: Read the executive summary

The ALA 2022 Annual Loyalty Insights Report is the most comprehensive loyalty industry report in Australia. It provides insights into the hearts and m ...

2022-11-22

Mission: Loyalty – Loyalty Program Mistakes That Shrink Your ROI

While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just ...

2022-11-16

Let's Talk Loyalty #293: Reducing Churn in the Home Energy Sector with Genesis New Zealand

Creating measurable results and driving customer loyalty in the home energy market can be incredibly challenging. But Genesis Energy, the largest ele ...

2022-11-15

Loyalty requires great customer experiences — how are leading marketers achieving them?

Download Report Today, personalisation is one of the most critical cornerstones of building customer loyalty. In fact, research indicat ...

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November 29, 2022

Let’s Talk Loyalty #300: Air Asia Rewards Super App – Loyalty Insights from the World’s Best Low-Cost Airline

Today’s episode of “Let’s Talk Loyalty” features an innovative loyalty program and super app called Air Asia Rewards. Air Asia is a low-cost carrier, headquartered in Malaysia that created a compelling loyalty program and loyalty proposition for passengers, and then decided to expand it to multiple countries and across all aspects of everyday spend. Listen […]

November 29, 2022

Mission: Loyalty — Build Trust and Incentivize Data Sharing With Your Loyalty Program

I thought that being a Secret Agent would convince people to open up and share their personal information with me. It turns out it’s not that easy…people tend to be quite sensitive regarding their personal data. Nevertheless, according to research by Clear Channel and JCDecaux, more than 80% of customers consider trust a deciding factor […]

November 24, 2022

Carbon offsets: The new customer loyalty tool

Loyalty programs provide endless benefits, but for most of us they’re viewed as benefits for individual members or employees. But as sustainability becomes an increasing focus for everyone, even when it comes to the companies we do business with and the employers we chose to work with, there’s the opportunity for a new, innovative loyalty […]

November 16, 2022

Enterprise Loyalty Cloud, Antavo, closes €10M Series A, giving rise to next-gen omnichannel loyalty programs

The funding will enable the expansion of Antavo’s global presence and further development of the best-in-class, no-code loyalty technology for enterprises. LONDON- November 9th 2022 Enterprise Loyalty Cloud platform, Antavo, has successfully closed its Series A round at €10M led by Euroventures alongside Lead Ventures, iEurope and Innovation Nest and private investors including Zoltan Vardy, […]

November 10, 2022

Mission: Loyalty – 14 Innovative Loyalty Program Ideas to Stand Out

If there’s anything I’ve learned since becoming a secret agent for loyalty programs, it is that nothing tops the power of an innovative idea. As such, I dedicated my very first mission to this concept, exploring four loyalty program ideas that will put a unique spin on your loyalty program. With so much competition out […]

November 03, 2022

Antavo Announces Pearl Aqua Product Release, Helping Marketers and System Integrators Save on Costs and Work More Efficiently

Introducing its Pearl Aqua product release for Q3 2022 with a launch video and a detailed product release document, Antavo showcases all the features it has developed in the past few months. This quarter’s central theme? Efficient integration and program management. Running a loyalty program is an ongoing project that requires marketers, CRM executives and […]

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NEWS & CONTENT

FEATURED ARTICLES

ALA Annual Loyalty Insights Report: Read the executive summary

Mission: Loyalty – Loyalty Program Mistakes That Shrink Your ROI

Let's Talk Loyalty #293: Reducing Churn in the Home Energy Sector with Genesis New Zealand

Loyalty requires great customer experiences — how are leading marketers achieving them?

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