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Keep up to date with the latest in loyalty from around the world.

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2022-01-20

Ben Dyer talks ultra-modern marketing automation tech, how it delivers and why it’s needed

Take in captivating insights from expert and industry leader in Marketing Automation technology Ben Dyer, Technical Director & co-founder of Taguc ...

2021-12-11

Graphic Recording by Emma Rowland: 2021 Sydney Loyalty Networking Event Welcome

Revisit our 2021 Sydney Loyalty Networking Event with Emma Rowland's fantastic graphic recording of our chair, Sarah Richardson's, ALA welcome.https:/ ...

2021-11-30

Using Surveys as a Creative Way to Engage Loyalty Program Members

Consumers spend much of their time online interacting with videos, apps, and other media. As a result, loyalty programs are finding it more difficult ...

2021-11-18

Putting a Face to 1,000 Names: Three steps to streamlining your customer data

The pandemic has changed the way we transact. Cut off from our ability to shop and interact physically due to global lockdowns and travel restrictions ...

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December 11, 2021

Graphic Recording by Emma Rowland: ‘Using Behavioural Science to design CX and drive positive customer outcomes’ by Tara Ness

At our 2021 Sydney Loyalty Networking Event, Tara Ness (Managing Director, Decision Design), presented on ‘Using Behavioural Science to design CX and drive positive customer outcomes.’ Revisit Tara’s presentation with this fantastic graphic recording by artist Emma Rowland. https://vimeo.com/654296498 See more of Emma’s work @rowland_studio or visit her website.

November 28, 2021

Loyalty trends in a post pandemic world

David Phillips – Partner, Deloitte Digital For twenty years, David has worked within client, agency and consultancy organisations to define and deliver marketing strategy and operations across FSI, Government, Retail and Consumer Products. Before joining Deloitte, he ran strategy and media at McCann. At Deloitte, David leads the CMO agenda and the Marketing, Data and […]

November 16, 2021

The Science and Art of Segmentation: How to Identify and Retain your Most Valuable Customers

Expedited by the pandemic, consumers’ online behaviours and expectations have dramatically changed. Highly sophisticated consumers now demand frictionless online experiences, personalised to their daily lives. Increasingly, they expect brands to know what they need next – before they even know themselves. The challenge for modern businesses is how to achieve this level of personalisation at scale. Despite […]

November 16, 2021

Context is the New King: Using Data to Fuel Intelligent Customer Experiences

77% of US consumers admitted to trying new brands during the pandemic. Having the right data technology and loyalty expertise in place to retain loyal customers is essential – particularly at a time of heightened brand promiscuity. Using First-Party Data to Fuel Intelligent Customer Experiences Data can be challenging. But when done right, it offers a […]

November 15, 2021

Breaking the mould: a new approach to recognising and rewarding customer loyalty

Graeme Crozier – Executive Manager, Telstra Plus Graeme Crozier leads Telstra Plus, Australia’s fastest growing loyalty program, designed for our consumer and small business customers. Graeme came to Telstra following 10 years as a strategy consultant with Bain & Co focused on building loyalty and driving growth for consumer businesses. Earlier in his career Graeme […]

October 27, 2021

The Evolution of Everyday Rewards – Agile customer loyalty in a changing world

Glenn Baker, General Manager in WooliesX at Woolworths Group Glenn leads the Everyday Rewards loyalty program for Woolworths, where he has worked for 6 years, and been instrumental in the launch of its mobile app, the new brand platform and has adopted full agile ways of working, all whilst responding to the Covid-19 crisis. His […]

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NEWS & CONTENT

FEATURED ARTICLES

Ben Dyer talks ultra-modern marketing automation tech, how it delivers and why it’s needed

Graphic Recording by Emma Rowland: 2021 Sydney Loyalty Networking Event Welcome

Using Surveys as a Creative Way to Engage Loyalty Program Members

Putting a Face to 1,000 Names: Three steps to streamlining your customer data

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