Wise Marketer Group’s CMO, Aaron Dauphinee, connects with PNC Bank’s Head of Loyalty Strategy and Platforms, Victoria Dravneek, to talk about how PNC Bank is building genuine customer loyalty in a category where trust is the product – and what the launch of PNC TotalRewards tell us about the future of relationship banking.

Our guest is Chris Jones, Senior Vice-President for ITA Group. Based in the USA and 100% employee owned, ITA Group is a global engagement and loyalty consulting company that helps clients improve business performance through experiences, incentives, loyalty programs, research, and technology. Chris unpacks this research showing that emotionally connected

Loyalty starts with relevance. Today’s customers expect digital experiences that recognise their needs, preferences and context from the very first interaction. In this practical webinar, discover how leading brands are using website personalisation to create more engaging customer journeys that strengthen relationships and inspire long-term loyalty. Explore real-world examples, uncover

Great to see our latest consumer research featured across several leading Australian industry publications, reaching audiences across enterprise technology, finance, FinTech and commerce. As our Founder and CEO, Sarah Richardson, explains: “Brands can no longer assume loyalty is a given. Consumers are under pressure, they are actively comparing alternatives and

Australian Loyalty Association research reveals rising customer expectations, growing AI adoption and increased price sensitivity are forcing marketers to rethink loyalty strategies ahead of the 2026 Asia Pacific Loyalty Conference. Sydney, Australia, Thursday, 25 June 2026 – Australian brands are facing a new loyalty challenge, with consumers demanding more value,

The Australian Loyalty Association is pleased to see Marcella Larsen, CEO and Co-Founder of The Woven Group, recognised by Women Love Tech among the women executives helping shape the future of AI in B2B technology. Marcella is a recognised leader in AI strategy, transformation and customer engagement, helping organisations navigate

In this episode, Rohan Bhalla, VP Business Solutions, Asia Pacific at Collinson International, speaks with Eddy Yip, Territory Manager, Hong Kong and Product & Marketing Director, Hong Kong & Taiwan from Trip.com about how traveller expectations are changing and what this means for the future of travel, customer engagement and

In 2026, loyalty is moving toward AI-powered personalization, payment-linked rewards, and real-time engagement that customers expect instantly—not eventually. Yet many brands still rely on fragmented campaigns, disconnected customer data, and manual execution. Meet aiRA, Capillary’s Agentic AI for Enterprises, built to predict customer behavior, orchestrate engagement, and deliver personalized experiences

Divide By Zero is running research to find out. Not the hype, the foundations: the operating models, data, and team structures you need before agentic AI delivers value at scale. Contribute to the research and you’ll receive the full report, benchmarking where your organisation sits against the market. It’s anonymous

Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. Despite widespread recognition of loyalty programs as key engagement engines, many brands still struggle to translate data into action. Drawing on insights from a Forrester

How much revenue is your organization leaving on the table? Join us on 2 July to learn the true cost of siloed fraud and cyber teams – and how to fix it. Register Now!

The commercial squeeze on brands has intensified. Acquisition costs are rising across the region, marketing budgets face tighter justification, and the returns from blanket discounting have diminished. As a result, personalisation, loyalty, and CRM have climbed the priority list for retailers and marketers seeking growth that doesn’t come at the