Today’s episode of Let's Talk Loyalty explores the connection between fans, especially sports fans, and Fanatics the company, which in the last deca ...

Let’s take a deep dive into loyalty statistics to find out what metrics are set to shape the coming years. There is a lot on the line: according to ...

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys.  If a c ...

This episode features a truly inspirational customer relationship program from Quebec in Canada.SAQ is a retail brand, selling wines, beers and spirit ...