The ALA 2024 Annual Loyalty Insights Report is the most comprehensive loyalty industry report in Australia, developed by the Australian Loyalty Association and supported by Mastercard.

This expertly curated report delves into the latest trends shaping loyalty programs, offering actionable insights to help you stay ahead.

It provides insights into the hearts and minds of consumers using qualitative exploration, social listening and the largest quantitative survey in the market. The report illuminates customer preferences, drivers of engagement, and provides industry benchmarks on key business metrics. It also reveals how consumers feel about emerging trends for engaging customers.