Share this on

Follow us on

LOYALTY & CUSTOMER ENGAGEMENT EVENTS, COURSES AND AWARDS

The Australian Loyalty Association (ALA) is an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry.

LOYALTY & CUSTOMER ENGAGEMENT EVENTS, COURSES AND CAREERS

The Australian Loyalty Association (ALA) is an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry. 

2026-08-26

89% Higher Repeat Purchases. The Difference? Engagement. 

Loyalty is more crowded than ever. Customers belong to more programs, but engage with fewer — creating loyalty fatigue as enrollment stays healthy w ...

2026-08-26

2026 Australian Gift Card Research Insights

BHN's annual global gifting survey is complete, and the results are clear: economic uncertainty is reshaping how consumers shop, spend, and give. Thes ...

2026-08-14

The Sixth Edition Connected Shoppers Report

Uncover global insights and trends from 8,350 shoppers and 1,700 retail industry decision-makers.From the impact of AI agents, to shifting customer ex ...

2026-08-13

Mad Mex rebuilds loyalty and accelerates growth

Mad Mex, an Australian Mexican restaurant franchise with more than 75 locations, faced two barriers to growth: unclear brand positioning and disconnec ...

LOYALTY MARKETPLACE

A one stop solution to search for vendors who can assist with developing
your organisation’s loyalty and customer engagement program.

A one stop solution to search for vendors who can assist with developing your organisation’s loyalty and customer engagement program.

Powered By MemberPress WooCommerce Plus Integration

Login

Sign up as a Loyalty Association Member.

Or list your business on the Loyalty Marketplace.

ellipsis-and-co-logo-print (2)

Australian Loyalty Association’s Official Loyalty Consultancy Partner

Ellipsis is ALA’s exclusive loyalty consultancy partner, focused on finding the ROI in your existing or new loyalty program. Drawing on proprietary benchmarks built from 125 million loyalty members across 40 countries.
 
Access trusted expertise from one of the region’s leading specialist loyalty consultancies.

THE ELLIPSIS APPROACH

Find the Hidden Margin
We quantify what your loyalty program is worth today, and how much more it could deliver, using your own customer data and our proprietary benchmarks.
 
Design and Test the Strategy
We build loyalty strategies suited to your business, and stress-test them against your customer data before they ever reach the field.
 
Launch, Scale and Optimise
We help you launch with confidence, scale efficiently, and keep improving performance as your market, customers and competitors move.