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ACCOMMODATION

Official Hotel Partner – Sofitel Melbourne on Collins

We are pleased to offer exclusive accommodation rates at Sofitel Melbourne on Collins, the official hotel partner for the 2027 Asia Pacific Loyalty Awards.

Located at the prestigious Paris end of Collins Street, Sofitel Melbourne on Collins offers luxury accommodation in the heart of Melbourne’s premier shopping, dining and theatre district.

Enjoy your stay in Melbourne and we’ll see you at the gala!

Special Event Rates

Stay Dates:
18–20 March 2026 (1–2 nights)

Room Type:
Superior King Room

Room Rates (per night):

$380 – Room only
$420 – Includes one daily breakfast
$460 – Includes two daily breakfasts

Rates are subject to availability.

Booking Details

Booking Cut-Off Date:

18 February 2026 (30 days prior to arrival)

Cancellation Policy:

Free cancellation up to 24 hours prior to arrival

Availability:

Rooms are subject to hotel availability at the time of booking

About Sofitel Melbourne on Collins

Sofitel Melbourne on Collins is an award-winning 5-star luxury hotel, renowned for its exceptional service and panoramic city views.

The hotel features:

• 363 luxurious rooms and suites with floor-to-ceiling windows

• An exclusive Club Lounge

• Fully equipped gymnasium

• Fine dining at No35 Restaurant

• Cocktails and city views at The Atrium Bar on 35

Location & Transport

• 21km (approx. 40-minute drive) from Melbourne International Airport

• 2-minute walk to Parliament Train Station

•Taxi, tram services and valet car parking are available at the front entrance

Book Your Stay

Secure your accommodation at the official hotel for the Asia Pacific Loyalty Awards.

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Australian Loyalty Association’s Official Loyalty Consultancy Partner

Ellipsis is ALA’s exclusive loyalty consultancy partner, focused on finding the ROI in your existing or new loyalty program. Drawing on proprietary benchmarks built from 125 million loyalty members across 40 countries.
 
Access trusted expertise from one of the region’s leading specialist loyalty consultancies.

THE ELLIPSIS APPROACH

Find the Hidden Margin
We quantify what your loyalty program is worth today, and how much more it could deliver, using your own customer data and our proprietary benchmarks.
 
Design and Test the Strategy
We build loyalty strategies suited to your business, and stress-test them against your customer data before they ever reach the field.
 
Launch, Scale and Optimise
We help you launch with confidence, scale efficiently, and keep improving performance as your market, customers and competitors move.