AI is a technology that not only predicts shopper behaviour but also acts on their behalf, fundamentally changing how loyalty programs operate and customer engagement is managed.
Today’s leaders must evolve to remain relevant and effective. This course is designed for loyalty industry professionals seeking to master the skills and tools required to lead in the AI era.
You’ll learn how to harness AI to amplify customer satisfaction, acquisition, and retention—while maintaining creativity, transparency, and human connection.
Our next Artificial Intelligence Course will be held in Melbourne on 12th May, 2027.
Please book early to secure your place, as spots are limited.
Australia leads global adoption of generative AI, making it essential for loyalty leaders to stay ahead of emerging trends.
By understanding how to integrate AI into your loyalty strategy, you’ll safeguard your program’s relevance and your own professional future in a rapidly evolving industry.
This is a must-attend course for Loyalty Professionals working in industries including Retail, Hospitality, Banking, Utilities and Travel.
✔️ Loyalty program managers and strategists
✔️ Marketing and customer experience leaders
✔️ Data, AI, and digital transformation professionals
✔️ Vendors wanting to understand the AI loyalty landscape
AI is transforming how loyalty programs operate, personalise, and scale. Join our next intake and gain practical, industry-led skills that show you how to leverage AI responsibly, creatively, and strategically across customer engagement, rewards design, and program optimisation.
Delivered through a mix of expert-led instruction, case studies, and interactive discussions, this course bridges the gap between theory and practice, helping you design for both humans and intelligent systems. Hands-on activities, interactive discussions, and collaborative tasks are designed to deepen understanding and enhance real-world application. The course is conducted by two head facilitators.
The courses will be led by industry professionals.
This course runs over a single day in Melbourne, combining expert presentations, case studies, and practical group exercises.
Participants will receive a Certificate of Advanced Loyalty Education from the Australian Loyalty Association upon completion of the course.
The course is capped at a maximum of 25 participants.
All day catering included.
Module 1: The Rise of Agentic Commerce
Understand how AI agents are reshaping commerce, transforming how customers discover, evaluate and purchase products, and what this shift means for brands and customer relationships.
Module 2: How AI Agents Work
Demystify AI agents for business leaders, including large language models, decision systems and data. Learn how agents reason, automate tasks and interact with digital services.
Module 3: The New Customer Journey
Explore how AI assistants are transforming discovery, comparison and purchase decisions, shifting power from traditional marketing channels to AI-mediated customer experiences.
Module 4: Loyalty and Brand Influence in an AI World
Examine how loyalty programs, brand trust and customer relationships influence AI-driven purchasing decisions, and how engagement strategies must evolve in an agent-mediated marketplace.
Module 5: Practical Applications of Agentic AI
Discover real-world applications of AI agents across marketing, customer service and commerce, including personalised assistants, automated journeys and intelligent loyalty engagement.
Module 6: Strategy, Risk and the Future of Agentic Commerce
Develop a strategic roadmap for agentic commerce, including governance, brand risk, organisational readiness and how leaders should prepare for AI-driven customer ecosystems.
Bundle & Save
If you’re planning to attend more than one course, you can save with our 2027 Advanced Education Bundles. Choose any two courses and receive 10% off, or enrol in all three advanced courses and save 20%. Simply select your preferred bundle at checkout to secure your place.
Bundle discounts are designed for individual participants completing multiple courses. Each bundle applies to one student only and cannot be shared, transferred, or split across multiple attendees. All registrations within a bundle must be issued under the same participant name.
1 Course = AUD$890+GST
2 Courses = AUD$1602+GST 10% off
3 Courses = AUD$2136+GST 20% off
Group Enrolments
Group enrolments are available for organisations registering two or more participants across our advanced loyalty courses. We offer additional group discounts on top of the listed ticket prices:
2 participants: additional 10% off
3 participants: additional 20% off
4+ participants: additional 20% off
These group discounts apply to Single Course Passes, 2-Course Bundles, and 3-Course Bundles, and are applied in addition to the existing bundle pricing.
Private Sessions for 5+ Attendees are available, please contact us at events@australianloyaltyassociation.com
To access group pricing, please contact us prior to registering so we can arrange the appropriate booking and discount code.
All pricing excludes GST and Humanitix booking and payment fees, which are applied at checkout.
For further details, contact Australian Loyalty Association on 03 9681 9429/ 0438 923 300 or events@australianloyaltyassociation.com
Our next Melbourne intake commences on 12 May, 2027.
Please book early to secure your place, as spots are limited.
Accredited by the Australian Loyalty Association and the Australian Marketing Institute (AMI)
Marcy is a leading expert in AI-powered retail and customer experience strategy, helping organisations turn data into profitable growth.
Before founding The Woven Group, she held senior leadership roles at Salesforce and Microsoft, where she led retail and consumer strategy across the Asia-Pacific enterprise market.
Marcy helps businesses move beyond AI hype by redefining metrics like Customer Lifetime Value, applying Agentic AI and AdTech, and building data-driven growth strategies that drive conversion, deal size, and loyalty. She recently launched Four Pins, offering fractional “Future Teams” to help leaders operationalise AI and stay ahead of the consumer shift.
Marcy is a leading expert in AI-powered retail and customer experience strategy, helping organisations turn data into profitable growth.
Before founding The Woven Group, she held senior leadership roles at Salesforce and Microsoft, where she led retail and consumer strategy across the Asia-Pacific enterprise market.
Marcy helps businesses move beyond AI hype by redefining metrics like Customer Lifetime Value, applying Agentic AI and AdTech, and building data-driven growth strategies that drive conversion, deal size, and loyalty. She recently launched Four Pins, offering fractional “Future Teams” to help leaders operationalise AI and stay ahead of the consumer shift.
Sarah has over 20 years experience in the corporate world, with wide industry knowledge gained working in senior marketing and customer loyalty roles in organisations such as Telstra, Suncorp, Australia Post and Myer, and also enjoyed her time working as the CRM director at Sapient Nitro.
In 2012 Sarah started Global Loyalty, now Sciensa Loyalty, an organisation that specialises in strategy development, planning and implementation of customer loyalty enhancement projects.
Sarah has tutored Direct Marketing at (QUT), held the position of QLD State Chairman of ADMA for many years and wrote a white paper on loyalty principles with The Australian Centre for Retail Studies (ACRS) at Monash University.
In 2012 Sarah started the Australian Loyalty Association (ALA) an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry. In 2022 the ALA commissioned the largest research project ever conducted in Australia, giving the market deep consumer insights with which to build effective customer loyalty into the future.
Sarah has over 20 years experience in the corporate world, with wide industry knowledge gained working in senior marketing and customer loyalty roles in organisations such as Telstra, Suncorp, Australia Post and Myer, and also enjoyed her time working as the CRM director at Sapient Nitro.
In 2012 Sarah started Global Loyalty, now Sciensa Loyalty, an organisation that specialises in strategy development, planning and implementation of customer loyalty enhancement projects.
Sarah has tutored Direct Marketing at (QUT), held the position of QLD State Chairman of ADMA for many years and wrote a white paper on loyalty principles with The Australian Centre for Retail Studies (ACRS) at Monash University.
In 2012 Sarah started the Australian Loyalty Association (ALA) an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry. In 2022 the ALA commissioned the largest research project ever conducted in Australia, giving the market deep consumer insights with which to build effective customer loyalty into the future.
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