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It is with great pride that the Australian Loyalty Association (ALA) introduces the second Loyalty Insights Report. This version of the report focuses exclusively on the retail industry and stands as the largest and most comprehensive report of its kind produced in Australia.

Our analysis explores the pivotal roles that brand, product, and loyalty programs play in cultivating consumer loyalty and fostering lasting relationships. Our goal is to equip decision-makers with critical insights into what matters most to their customers and to establish essential benchmarks that are often missing. Through this report, we aim to provide our members with an impartial understanding of consumer perspectives on loyalty programs within the Australian market, empowering them to devise bold strategies and agile solutions for acquiring and retaining their most valuable customers.

We are proud to have collaborated closely with the exceptional team at Power Retail to present to you Australia’s most comprehensive retail loyalty insights report.