2026 FINALISTS
Congratulations to the 2026 Asia Pacific Loyalty Awards finalists!
All of these brands demonstrate excellence, innovation, and best practice across a wide range of criteria.
The winners will be announced and celebrated at the Awards Gala on the 19th of March 2026 at Sofitel in Melbourne, Australia. We look forward to seeing you there!
The Finalists
1. Best Overall Loyalty Program - Grocery & Beverage
Everyday Rewards
Woolworths Group - Australia & New Zealand with Eagle Eye
My Dan's Loyalty Program
Dan Murphy’s
New World Clubcard - Loyalty Made Fun
New World (Foodstuffs) with Lobyco
Flybuys
Flybuys
2. Best Overall Loyalty Program - Retail
Flybuys
Flybuys
MYER one
Myer
Priceline Sister Club
Priceline Pharmacy
Treasured by Metro
Metro Singapore Department Stores with Eagle Eye
3. Best Overall Loyalty Program - Financial Services
CommBank Yello
Commonwealth Bank of Australia
Virgin Money Rewards
Virgin Money with
Ascenda
American Express - Membership Rewards
American Express
Westpac Rewards
with Mastercard Loyalty & Shopback
4. Best Overall Loyalty Program - Travel, Accommodation & Car
ALL Accor
Accor Hotels
My NRMA Rewards
NRMA
Ascott Star Rewards
The Ascott Limited
Emirates Skywards
Emirates Skywards
5. Best Overall Loyalty Program - Entertainment & Leisure
ALL Accor
Accor Hotels
Société
Luxury Escapes
pub+
ALH Hotels Group
with Eagle Eye
MCA Rewards
Motor Culture Australia with Sota
6. Best Overall Loyalty Program - Utilities & Telco
Z Rewards
Z Energy
with Eagle Eye & Ellipsis
One Wallet
One New Zealand
Power Shout
Genesis Energy
with Simplicity Loyalty
Telstra Plus
Telstra
7. Best Overall Loyalty Program - Business to Business
Beyond Business by Qatar Airways
Qatar Airways with WOGI
The Distributors Advantage All Stars
The Distributors with Gratifii
Club Gyprock
Gyprock Trade with J&C Advertising
Bridgestone Rewards
Bridgestone Tyres with 212F
8. Best Overall Loyalty Program - Business to Employee
pub+ TEAM
ALH Hotels Group
with Eagle Eye
MMS Rewards
McMillan Shakespeare with Wink
The Distributors Advantage All Stars
The Distributors with Gratifii
9. Best Overall Loyalty Program – Restaurant & QSR
Red Rooster's Red Royalty
Craveable Brands
with Tranxactor
pub+
ALH Hotels
Schnitz: Crumb Collective
Schnitz
Mastercard Travel Rewards
Mastercard
with Wink
10. Best Use of Digital Technology
AAMI Driver Rewards
Suncorp
IGA Rewards
Metcash
Shping Rewards Program
SHPING
MCA Rewards
Motor Culture Australia with Sota
11. Best Loyalty Program Launch
Sheike Society
Sheike
Société
Luxury Escapes
THE ICONIC Front Row
The Iconic with Talon One
MCA Rewards
Motor Culture Australia with Sota
12. Best Loyalty Program Re-Launch
David Jones Rewards
David Jones
Salvos Stores • Full Circle Rewards
Salvos Stores
ALL Accor+ Explorer
Accor Plus
My NRMA Rewards
NRMA
13. Best Use of Multi-Channel Communications
Surf Dive 'n Ski Tribe Loyalty Program
Boardriders with Yotpo & Dotdigital
Mitre 10 Club Discount Days
Quantum Jump
End of Financial Year Multi-Channel Campaign Excellence
Telstra
Adore Rewards: Every Channel, One Loyalty Story
Adore Beauty
with Tall Bob
14. Best Loyalty Program Short Term Marketing Initiative
Sheike Society
Sheike
Westpac Rewards: ‘Build the Brand’ Campaign
with Mastercard Loyalty & ShopBack
Mitre 10 Club Discount Days
Mitre 10
The Ascott Limited X Chelsea Football Club - Game On, Stay On
Ascott Limited
15. Best Loyalty Program Long Term Marketing Campaign
ICBC Mastercard IGO XB Loyalty Program
ICBC
with Mastercard
Z Rewards
Z Energy
with Eagle Eye & Ellipsis
Go Full Flybuys
Flybuys
Qantas Frequent Flyer Program Partnership with Adairs Linen Lovers
Qantas Frequent Flyer program with Adairs
16. Best Social (CSR) or Sustainability Initiative
Mastercard Priceless Planet Coalition
Mastercard
Best of the West' by Transurban
Transurban
with TLC Worldwide
Power Shout Gifting
Gensis Energy
with Simplicity Loyalty
IMO Car Wash
IMO Car Wash
with Eagle Eye
17. Best Customer Experience (CX)
Telstra Plus Points Discount
Telstra
IGA Rewards
Metcash
AAMI Driver Rewards
Suncorp
with Mastercard
Westpac Rewards: Touchpoints of Trust - The Connected Experience Initiative
with Mastercard Loyalty & Shopback
18. Best Use of Artificial Intelligence
MYER
Myer
Prezzee Magical Moments
Prezzee
Telstra Plus Product Recommender
Telstra
