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We can help you find the right partner to design, implement, operate and optimise your Loyalty and Engagement Program.


ALA’s exclusive Loyalty Consultancy Team. 

We can connect you with unmatched loyalty expertise. Our proven track record in connecting loyalty managers with the right fit consulting partner will help build your brand into a world class loyalty program.

Our expert team will put you in touch with experts to design, launch and scale your loyalty program: applying behavioural science to develop innovative propositions, leveraging embedded technology to drive growth. 

Get in touch today.


Do you need an end-to-end service, with access to industry benchmarks and case studies from a wide range of loyalty programs from Australia and across the world?’

Services to help you find understand, manage and grow customer value:


Advanced analytics to understand your customers

Customer insights

Customer lifetime value modelling

Loyalty program audit

CVP assessment

Engagement scoring

Market share analysis


Innovative loyalty propositions that profitably change

Loyalty program design

Value proposition  development

Program simulation analysis

Business case and ROI modelling

Go to market strategy

Lifecycle and marketing strategy

Analytics roadmaps

Technology and platform strategy


Embed the best platforms to launch successfully

Operating models

CRM and program technology

Prototyping and testing

Platform sourcing, RFP  management

Rewards, offers and benefits

Project management

Program activation

Testing and training


Advanced analytics to understand your customers

Program governance

Marketing and  personalisation execution

Partner and offer management

Data insights and reporting

Loyalty accounting

Program roadmap and innovation


Program performance and ROI is

Program performance  management

Return on Loyalty® analysis

Store and network planning

Predictive modelling

AI and machine learning

Campaign design and management

We can help you with:

Measuring customer value and identifying headroom.

Defining the right strategy and approach.

Designing a winning loyalty program.

Developing a business case and financial modelling.

Relaunching and refreshing your loyalty proposition or program.

Understanding how your program is performing to improve ROI.

Launching and scaling your program.

Finding the right technology.

Ensuring program management best practices are in place.

Optimisation of a current program.

CRM campaign implementation and management.

If you fill in the form below, the ALA team will connect you with an Ellipsis Loyalty Consultant.


Complete the form below and the ALA team will connect you with an Ellipsis Loyalty Consultant who will work with you and help you achieve your loyalty ambitions. 

Not sure what you need? A workshop with our team can help.

This workshop will allow key stakeholders to bring together their views and ideas in a strategic format in order to develop a best-in-class program for your business, partners and customers.

By submitting this form you agree to receive marketing communications from Australian Loyalty Association and associated sponsors. Please email us should you wish to opt out from these marketing communications.