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Leading Customer Loyalty, Engagement & Marketing Consulting

Using data, market research & customer insight to design the ultimate loyalty program.

Development of new loyalty programs

Optimisation of a current program

Loyalty Strategy Development

Loyalty Strategy Development

Marketing Strategy Development

Technology review

RFP Management

Commercial Modelling

Competitor Reviews

Member acquisition

Retention strategy development

Customer Journey Planning

Communication Strategies

Market Research

Industry Benchmarking

Business Development Strategy

New Business Acquisition Strategy

Event Management Planning

CX Journey Mapping

Measurement & Reporting

Application of psychological drivers

Not sure what you need? A workshop with our team can help.

This workshop will allow key stakeholders to bring together their views and ideas in a strategic format in order to develop a best in class program for your business, partners and customers.


Business discovery & internal research, stakeholder interviews, agency & supplier exploration, market research, brand positioning, analytics and data source capabilities, social listening discovery, category and competitor review, past media, PR, communications & advertising review.


Develop objective & purpose, SWOT Analysis, TOWS, exploration of key insights & thought starters, decide segmentation models, conduct research and data analysis, assess technology requirements, cost benefit analysis, customer journey mapping, customer ecosystems, develop pillars of optimisation.


Appoint working groups for pillars, team structure and staffing plans, budget allocation, roadmaps and timelines agreed, develop test models, measurement & analysis, plans / matrix, staff incentive plan, internal / external communications plan, phased launch or integration, collaborate with suppliers.


For existing programs, we will conduct a full review of your program or a section that you are interested in evolving, improving and modernising.

Contact us

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Client Testimonials

Finalists announced!