Understand the science behind nudging customer behaviour, explore the research that drives it, and learn how to turn insights into powerful loyalty strategies that boost engagement, retention, and growth.
The modules combine expert-led sessions, practical exercises, and collaborative group activities.
Facilitated by Dan Monheit, Chief CX Thinker at Thinkerbell is Australia’s leading thinker and presenter on Behavioural Science – https://danmonheit.com/about
Across four modules, participants will explore behavioural biases most relevant to loyalty – from how people perceive value and make trade-offs, to what keeps them coming back.
Through real-world examples, short theory bursts, and hands-on exercises, you’ll learn how to apply these insights to everything from campaign design to member engagement and reward architecture.
This is a must-attend course for loyalty professionals working across Retail, Travel, Banking, Hospitality and Healthcare.
Module 1: Awareness & Discovery – Why We Notice What We Do
Explore how biases like Mere Exposure Effect and Peak End Rule shape first impressions, attract attention, and drive discovery.
Module 2: Value Perception – How Members Evaluate Rewards
Unpack how Effort Bias and Temporal Discounting influence the way customers perceive value and how to design offers that feel irresistible.
Module 3: Conversion – Turning Intention into Action
Learn to use Social Proof and Loss Aversion to simplify decisions, remove friction, and inspire confident action.
Module 4: Program Design – Designing Programs That Stick
Discover how Choice Paradox and Halo Effect shape memories, satisfaction, and long-term engagement.
Behavioural science is reshaping how loyalty programs influence decisions, form habits, and motivate meaningful engagement. Join our next intake to learn practical, industry-led techniques that help you design rewards, communications, and program experiences that truly drive member behaviour.
Delivered through a mix of interactive presentation, case studies and collaborative group tasks, the course bridges science and strategy, translating theory into tools you can apply immediately.
Facilitated in person by Dan Monheit, best-selling author, speaker and host of the Bad Decisions podcast.
The courses will be led by industry professionals.
This course runs over a single day in Sydney, combining expert presentations, case studies, and practical group exercises.
Participants will receive a Certificate of Advanced Loyalty Education from the Australian Loyalty Association upon completion of the course.
The course is capped at a maximum of 25 participants.
All day catering included.
Module 1: Awareness & Discovery – Why We Notice What We Do
Explore how biases like Mere Exposure Effect and Peak End Rule shape first impressions, attract attention, and drive discovery.
Module 2: Value Perception – How Members Evaluate Rewards
Unpack how Effort Bias and Temporal Discounting influence the way customers perceive value and how to design offers that feel irresistible.
Module 3: Conversion – Turning Intention into Action
Learn to use Social Proof and Loss Aversion to simplify decisions, remove friction, and inspire confident action.
Module 4: Program Design – Designing Programs That Stick
Discover how Choice Paradox and Halo Effect shape memories, satisfaction, and long-term engagement.
Bundle & Save
If you’re planning to attend more than one course, you can save with our 2026 Advanced Education Bundles. Choose any two courses and receive 10% off, or enrol in all three advanced courses and save 20%. Simply select your preferred bundle at checkout to secure your place.
Bundle discounts are designed for individual participants completing multiple courses. Each bundle applies to one student only and cannot be shared, transferred, or split across multiple attendees. All registrations within a bundle must be issued under the same participant name.
1 Course = AUD$890+GST
2 Courses = AUD$1602+GST 10% off
3 Courses = AUD$2136+GST 20% off
Group Enrolments
Group enrolments are available for organisations registering two or more participants across our advanced loyalty courses. We offer additional group discounts on top of the listed ticket prices:
2 participants: additional 10% off
3 participants: additional 20% off
4+ participants: additional 20% off
These group discounts apply to Single Course Passes, 2-Course Bundles, and 3-Course Bundles, and are applied in addition to the existing bundle pricing.
Private Sessions for 5+ Attendees are available, please contact us at events@australianloyaltyassociation.com
To access group pricing, please contact us prior to registering so we can arrange the appropriate booking and discount code.
All pricing excludes GST and Humanitix booking and payment fees, which are applied at checkout.
For further details, contact Australian Loyalty Association on 03 9681 9429/ 0438 923 300 or events@australianloyaltyassociation.com
Our next Melbourne intake commences on 13th May, 2027.
Please book early to secure your place, as spots are limited.
Accredited by the Australian Loyalty Association and the Australian Marketing Institute (AMI)
Dan Monheit is an entrepreneur, business leader and leading authority in behavioural science, best known for building one of Australia’s most successful customer experience agencies from the ground up.
In 2005, he co-founded Hardhat, a CX and creative agency that reframed marketing through the lens of behavioural science. Over nearly two decades, Dan led the business to become a powerhouse in the Australian market, generating over $100 million in revenue and partnering with iconic brands such as AMP, DocuSign, Kogan.com, Australia Post and Mattel.
In 2024, Hardhat was acquired by Thinkerbell, one of the world’s most awarded independent creative agencies. Today, as Chief CX Thinker at Thinkerbell, Dan continues to help brands influence and improve customer decision-making, blending behavioural insights with world-class creativity to deliver measurable commercial results.
Outside his client work, Dan is a sought-after keynote speaker who has presented at global stages including SXSW Austin, and regularly collaborates with organisations such as Google and Meta on industry thought leadership. He is also the co-host of the Bad Decisions podcast, a best-selling author, and the creator of Behavioural Science Bootcamp, an online program that has helped thousands of marketers apply behavioural science to real-world business challenges.
Dan Monheit is an entrepreneur, business leader and leading authority in behavioural science, best known for building one of Australia’s most successful customer experience agencies from the ground up.
In 2005, he co-founded Hardhat, a CX and creative agency that reframed marketing through the lens of behavioural science. Over nearly two decades, Dan led the business to become a powerhouse in the Australian market, generating over $100 million in revenue and partnering with iconic brands such as AMP, DocuSign, Kogan.com, Australia Post and Mattel.
In 2024, Hardhat was acquired by Thinkerbell, one of the world’s most awarded independent creative agencies. Today, as Chief CX Thinker at Thinkerbell, Dan continues to help brands influence and improve customer decision-making, blending behavioural insights with world-class creativity to deliver measurable commercial results.
Outside his client work, Dan is a sought-after keynote speaker who has presented at global stages including SXSW Austin, and regularly collaborates with organisations such as Google and Meta on industry thought leadership. He is also the co-host of the Bad Decisions podcast, a best-selling author, and the creator of Behavioural Science Bootcamp, an online program that has helped thousands of marketers apply behavioural science to real-world business challenges.
Sarah has over 20 years experience in the corporate world, with wide industry knowledge gained working in senior marketing and customer loyalty roles in organisations such as Telstra, Suncorp, Australia Post and Myer, and also enjoyed her time working as the CRM director at Sapient Nitro.
In 2012 Sarah started Global Loyalty, now Sciensa Loyalty, an organisation that specialises in strategy development, planning and implementation of customer loyalty enhancement projects.
Sarah has tutored Direct Marketing at (QUT), held the position of QLD State Chairman of ADMA for many years and wrote a white paper on loyalty principles with The Australian Centre for Retail Studies (ACRS) at Monash University.
In 2012 Sarah started the Australian Loyalty Association (ALA) an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry. In 2022 the ALA commissioned the largest research project ever conducted in Australia, giving the market deep consumer insights with which to build effective customer loyalty into the future.
Sarah has over 20 years experience in the corporate world, with wide industry knowledge gained working in senior marketing and customer loyalty roles in organisations such as Telstra, Suncorp, Australia Post and Myer, and also enjoyed her time working as the CRM director at Sapient Nitro.
In 2012 Sarah started Global Loyalty, now Sciensa Loyalty, an organisation that specialises in strategy development, planning and implementation of customer loyalty enhancement projects.
Sarah has tutored Direct Marketing at (QUT), held the position of QLD State Chairman of ADMA for many years and wrote a white paper on loyalty principles with The Australian Centre for Retail Studies (ACRS) at Monash University.
In 2012 Sarah started the Australian Loyalty Association (ALA) an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry. In 2022 the ALA commissioned the largest research project ever conducted in Australia, giving the market deep consumer insights with which to build effective customer loyalty into the future.
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