Share this on

Follow us on

LOYALTY COURSES

The leading Customer Loyalty Education Course for Australia & New Zealand

UPCOMING LOYALTY COURSES

UPCOMING CUSTOMER LOYALTY COURSES

Melbourne Customer Loyalty Course

17th & 18th April, 2023

Venue to be announced.

Sydney Customer Loyalty Course

20th & 21st April, 2022

Four Seasons Hotel, Sydney

COURSE OVERVIEW

COURSE OVERVIEW

This 2 day course, accredited by The Australian Loyalty Association (ALA) and held yearly in Sydney and Melbourne, covers all aspects of loyalty including strategy, design, marketing, operations and technology. The course offers a combination of lectures, group discussions, case studies, and module exercises and will provide the processes and tools needed to create, develop and manage a world-class loyalty and customer engagement program. This course is designed for new entrants to the industry as well as more experienced managers seeking to improve their skill levels.

By the end of the course, participants will be able to apply their new knowledge and skills in their career and business to build a more engaging loyalty program and confidently improve customer retention and advocacy.

Key industry partners and consultants have contributed to the course content, providing expert insights and exposure to the industry.

Private Sessions for 5+ Attendees are available, please contact us at events@australianloyaltyassociation.com

The course will be led by industry professionals. 

Running for a total of 2-days, offering a combination of lectures, group discussions, case studies, and eight 90-minute modules.

At the completion of the course, participants will be awarded with a certificate in Customer Engagement & Loyalty accredited by the ALA. 

The course is capped at a maximum of 25 participants. 

All day catering included.

STUDENT TESTIMONIALS

2022 Melbourne Course participants.
COURSE MODULES

Day One

Module 1
Loyalty History, Benefits and Challenges, Essential Loyalty Principles

Module 2
Segmentation and Member Lifecycles

Module 3
Monetisation and Financial Modelling

Module 4
Behavioural Science and Loyalty Psychology

Day Two

Module 5
Program Decision Layers and Strategy Development

Module 6
Loyalty Trends and Technology

Module 7
Data, Loyalty Program Measurement and Reporting 

Module 8
Privacy and Loyalty Program Fraud Prevention

COURSE FEES

$1,490 per student

All pricing excludes GST and includes booking fees. Prices are in Australian Dollars (AUD).

Private Sessions for 5+ Attendees are available, please contact us at events@australianloyaltyassociation.com

10% discount is available for sponsors and associates of ALA.

For further details, contact Australian Loyalty Association on 03 9681 9429/ 0438 923 300 or events@australianloyaltyassociation.com

View our Terms & Conditions.

COURSE FACILITATOR

SARAH RICHARDSON

Sarah has over 20 years of experience in the corporate world, with wide industry knowledge across a range of sectors including retail, FMCG, insurance, automotive, telecommunications, property, and IT. In her career, Sarah has held senior marketing and customer loyalty positions in organisations such as Telstra, Suncorp, Australia Post and Myer, and also enjoyed her time working as the CRM director at Sapient Nitro.

In 2012 Sarah started Global Loyalty, an organisation that specialises in strategy development, planning and implementation of customer loyalty enhancement projects.

Sarah has tutored Direct Marketing at the Queensland University of Technology (QUT), held the position of QLD State Chairman of ADMA for many years and in 2014 wrote a white paper with The Australian Centre for Retail Studies (ACRS) at Monash University.

Later in 2014, Sarah registered the Australian Loyalty Association under whose banner is held the yearly ALA Customer Engagement & Loyalty Conference, now the largest loyalty conference in Australia.

SARAH RICHARDSON

Sarah has over 20 years of experience in the corporate world, with wide industry knowledge across a range of sectors including retail, FMCG, insurance, automotive, telecommunications, property, and IT. In her career, Sarah has held senior marketing and customer loyalty positions in organisations such as Telstra, Suncorp, Australia Post and Myer, and also enjoyed her time working as the CRM director at Sapient Nitro.

In 2012 Sarah started Global Loyalty, an organisation that specialises in strategy development, planning and implementation of customer loyalty enhancement projects.

Sarah has tutored Direct Marketing at the Queensland University of Technology (QUT), held the position of QLD State Chairman of ADMA for many years and in 2014 wrote a white paper with The Australian Centre for Retail Studies (ACRS) at Monash University.

Later in 2014, Sarah registered the Australian Loyalty Association under whose banner is held the yearly ALA Customer Engagement & Loyalty Conference, now the largest loyalty conference in Australia.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.