2026 WINNERS
Congratulations to the 2026 Asia Pacific Loyalty Awards winners!
See the 2026 APLA winners below.
The 2026 Asia Pacific Loyalty Awards were a great success, and we were extremely impressed with the excellence, innovation, and best practices on display. We look forward to seeing you again next year!
The Winners
1. Best Overall Loyalty Program - Grocery & Beverage
Everyday Rewards
Woolworths Group
with Eagle Eye
Woolworths Group’s Everyday Rewards is a leading loyalty program, connecting over 12 million active members in Australia and New Zealand across its core retail banners and extensive partner network. Its powerful points currency and redemption utility deliver differentiated value, while AI-driven personalisation drives strong member engagement and reinforces the program’s market leadership.
2. Best Overall Loyalty Program - Retail
MYER one
Myer
Myer has transformed MYER one from a declining, transactional rewards scheme into the beating heart of an AI‑powered loyalty ecosystem. The program drives over 80% of sales, incremental value for partners, and anchors a digital shopping experience, driving record engagement. It has helped return the retailer to record performance while building the data, technology and culture required for the next decade of customer‑led growth.
3. Best Overall Loyalty Program - Financial Services
Westpac Rewards
Westpac
with Mastercard Loyalty Solutions and ShopBack
Westpac Rewards is a value ecosystem built around how customers live, shop, and bank – powered by a strong partnership network and a seamless connected experience. From redeeming points at the supermarket to exclusive travel discounts, bonus cashback on Westpac Wednesdays, or premium seats at Open Air Cinema or the Ashes, every reward brings more value to everyday life. All it takes is a little Westpac.
4. Best Overall Loyalty Program - Travel, Accommodation & Car Hire
My NRMA Rewards
NRMA
My NRMA Rewards is a national program that connects people and places by providing over 10,000 immediate rewards for its 3.5 million members across a diverse range of benefits in the road, travel and experiences categories. It represents over 150 travel destinations, marine operators, roadside assistance, Sixt car rental, EV charging and more. It aims to deliver greater value to more members, fulfilling NRMA’s purpose to help members go further, explore more widely and live more freely.
5. Best Overall Loyalty Program – Entertainment & Leisure
Société
Luxury Escapes
Société has established itself as a defining loyalty program for Luxury Escapes, rewarding members with elevated benefits and refined tiers that unlock added value and memorable travel experiences from booking to return.
6. Best Overall Loyalty Program – Utilities & Telco
Telstra Plus
Telstra
Telstra Plus isn’t just a loyalty program—it’s a genuine game-changer in how telecommunications brands engage customers. With 6.3 million members, Telstra Plus combines personalised rewards, VIP experiences, omni-channel convenience, fun gamification, emotional engagement and innovative redemption models to deliver growth, retention, advocacy, customer satisfaction and business performance whilst continuously setting new benchmarks.
7. Best Overall Loyalty Program - Business to Business
Beyond Business by Qatar Airways
Qatar Airways
with WOGI
Beyond Business by Qatar Airways delivers premium value through innovative rewards enabled by WOGI, offering instant digital redemption alongside global travel experiences for corporate clients. With powerful partnerships like Virgin Australia enhancing earning in APAC, it sets a new benchmark in B2B loyalty and strengthens business travel through meaningful, future-focused benefits.
Club Gyprock
Gyprock Trade
with J&C Advertising
Club Gyprock is more than a rewards program; it’s a powerful growth engine driving a strong contractor community, higher sales, deeper engagement and long-term loyalty within the building industry. With 6,700+ active members, 97% satisfaction and continual YoY growth across all key metrics, CSR’s Club Gyprock consistently outperforms market benchmarks for engagement, retention and customer satisfaction, setting the standard for B2B loyalty excellence in the industry.
8. Best Overall Loyalty Program - Business to Employee
The Distributors Advantage All Stars
The Distributors
with Gratifii
The Distributors Advantage All Stars engages 228 branch team members across Australia through a tiered program of online and offline activities, auctions, and leaderboards. With 90% active participation, over 11% program-influenced sales growth, $266K in rewards distributed, and significant supplier sales growth linked to program incentives, it drives sales, rewards performance, and strengthens both teams and supplier partnerships.
9. Best Overall Loyalty Program – Restaurant & QSR
Red Rooster's Red Royalty
Craveable Brands
with Tranxactor
Red Rooster’s Red Royalty program has been a crowd pleaser for a decade and has recently experienced rapid growth, with more than 700,000 customers. Red Royalty’s strong engagement, resulting in frequency 63% higher than average, is driven by value and simplicity. Customers earn a base 5% back on all transactions to use as credit via any service channel, with higher-tiered members earning more through both earn rates and special offers.
10. Best Use of Digital Technology
MCA Rewards
Motor Culture Australia
with SOTA
Motor Culture Australia’s loyalty program sets a new benchmark for digital engagement. With MCA Rewards, the daily LowRider Game, a seamless membership portal, and a secure prize draw system, members experience trust, excitement, and inclusivity at every interaction. By fusing gamification, innovation, and emotional connection, MCA delivers one of Australia’s most dynamic and impactful loyalty ecosystems.
11. Best Loyalty Program Launch
THE ICONIC Front Row
THE ICONIC
with Talon One
Launched in October 2025, THE ICONIC Front Row is a free, level‑based loyalty program co‑designed with 50,000+ customers across Australia and New Zealand. Members earn and redeem ICONS across four Status Levels for transparent, genuine value. Following a successful roll-out and launch campaign, early engagement and uptake have exceeded expectations.
12. Best Loyalty Program Re-Launch
ALL Accor+ Explorer
Accor Plus
With 30+ years as APAC’s leading travel loyalty subscription, Accor Plus has relaunched as ALL Accor+ Explorer, a bold evolution as Accor’s premium global loyalty paid programme. Spanning 20 countries and 1,300+ Accor hotels, this membership blends exceptional value, curated experiences, insider access, and exclusive recognition, marking a new era in travel loyalty. Designed for more and built for the Explorer at heart.
13. Best Use of Multi-Channel Communications
Adore Rewards: Every Channel, One Loyalty Story
Adore Beauty
with Tall Bob
Adore Beauty reimagined loyalty communications by designing multi-channel moments that feel personal, clear, and motivating. By blending email, app notifications and SMS, the program meets members in the channels they already use and feel most connected to. Tall Bob strengthens those real-time loyalty moments, reinforcing action and creating a seamless, connected experience that makes every shopper feel seen.
14. Best Loyalty Program Short Term Marketing Initiative
Mitre 10 Club Discount Days
Mitre 10
with Quantum Jump
Mitre 10’s new members-only Discount Day transformed a short-term activation into a major loyalty and sales engine. Not only driving huge member growth, but also delivering major sales uplifts and achieving exceptional ROI while protecting Mitre 10’s Every Day Low Price positioning. Its success cemented Discount Days as a core, ongoing Mitre 10 Club benefit and a repeatable retail format powering future growth.
15. Best Loyalty Program Long Term Marketing Campaign
Go Full Flybuys
Flybuys
The Go Full Flybuys campaign reimagined how Flybuys communicates, shifting from short-term promotions to an always-on platform that drives deeper engagement. Using creativity, data and multi-channel storytelling, it encouraged everyday actions like using the app, activating offers and earning bonus points. By connecting digital and in-store experiences, it strengthened member connection and motivated ongoing participation.
16. Best Social (CSR) or Sustainability Initiative
Power Shout Gifting
Genesis Energy
with Simplicity Loyalty
The Genesis’ Power Shout programme demonstrates a powerful customer-led social innovation delivering a real, measurable impact for households experiencing energy hardship. Power Shout Gifting has delivered over one million free power hours since its inception and turns a commercial benefit into a compassionate, community-driven movement, matching customer generosity and providing additional top-ups to ensure maximum benefit.
17. Best Customer Experience (CX)
IGA Rewards
Metcash
IGA Rewards is setting a new benchmark for customer loyalty in independent retail. Designed and built entirely in-house, the relaunched app delivers seamless onboarding, tap-to-redeem, biometric login and AI-powered, locally relevant offers. Real-time data enables timely, intuitive rewards that feel helpful, not intrusive, driving 200k+ downloads, 1.55m sessions, strong satisfaction, and 29% member growth in seven months.
18. Best Use of Artificial Intelligence
MYER one
Myer
Myer has not treated AI as a buzzword. AI is the connective tissue of our loyalty ecosystem – from data ingestion and predictive modelling to omni-channel orchestration, benefit design, partner activation and commercial measurement. AI has transformed a declining, under-performing program into the beating heart of our 125-year-old business– growing sales, deepening emotional loyalty and enabling a broader ecosystem of partners to thrive.
