Australia’s proposed privacy reforms are being talked about largely as a data, advertising and media issue. But loyalty programs may be more directly affected than many teams realise.
From customer segmentation and sensitive data inferences to consent, data retention and the use of long-held member information, the proposed “fair and reasonable” test could have real implications for how loyalty programs collect, use and manage customer data.
What does this mean for loyalty teams?
Ellipsis’ Simon Wickson explores the five key areas loyalty leaders need to understand, and what you can start doing now to prepare.
