Meet D-AI-VID: The Shopper Your Loyalty Program Can’t See
Marketers spend billions of dollars every year to earn a place in the consideration set; the shortlist a human weighs at the exact moment of decision. That moment is disappearing.
Increasingly, the decision-maker isn’t a person at all. It’s their AI agent, and it has never seen your loyalty program, never felt your brand, and doesn’t care about a points balance. It just follows a prompt.
This isn’t a future problem it’s here today. Regular use of AI shopping tools nearly doubled in just three months in 2026, from 15% to 26% of consumers, and some forecasts put a quarter of digital commerce moving through AI agents by 2030.
To see what that actually costs a brand, meet David. And his agent, D-AI-VID.
