Our guest is Chris Jones, Senior Vice-President for ITA Group.
Based in the USA and 100% employee owned, ITA Group is a global engagement and loyalty consulting company that helps clients improve business performance through experiences, incentives, loyalty programs, research, and technology.
Chris unpacks this research showing that emotionally connected customers visit 8x more often and spend about a third more than other customers, using real examples from leading brands like Casey’s, North Face, and Chewy.
The research also shows why frontline employees can make or break a program, and where AI genuinely adds value in personalization at scale.
Hosted by Bridget Blaise-Shamai
