Many incentive program managers are sceptical that non-cash rewards (i.e., merchandise) can drive more performance than cash equivalent rewards like pre-paid or reloadable cards. However, new research proves that the opposite is actually true: non-cash rewards are stronger motivators. And it’s all about psychology.
Researchers at the University of Waterloo, CA, ran four experiments and concluded:
“… goal-based tangible [i.e., non-cash] rewards will lead to greater effort than goal-based cash rewards.”
Click to read the important details about this ground-breaking research, and ask how our rewards store of millions of non-cash incentives can help you create a powerful incentive, loyalty, or channel program for your business.
