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Salesforce x ALA

7 loyalty program mistakes and how to fix them

We all know that an effective loyalty program needs to be front and centre in any company’s marketing strategy! That said, it can be easy to fall into certain traps that could be inhibiting your program’s success. 

That’s why we’ve teamed up with Salesforce to create this e-book. This practical e-book will explore some of the most common mistakes B2B and B2C marketers can make in their loyalty programs, paired with solutions on how to fix them. The e-book also includes tips and examples from leading Australian marketers who know a thing or two about how to attract loyal customers, and keep them loyal. 

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