While Z Energy (Z) has been busy refreshing the in-store experience at several of their sites across the country, behind the scenes, Z has also been building on its digital offer to bring a greater range of rewards to loyal Z customers.
While Z’s previous loyalty program, Pumped, focused on fuel, with Z Rewards, Z customers in New Zealand can now collect points and get treats across more of their favourite products and services, not just fuel.
“The evolution of the Z service station means, along with providing fuel for customers, we are continuing to grow our network of EV charging stations at selected Z sites and expand our grocery and convenience offers in-store,” said Andy Baird, Z’s General Manager, Customer.
“It’s important, therefore, that our loyalty offer evolves with us. Z Rewards does just that – offering customers points for almost allof their spend at Z, from fuel to food and coffee, through to EV charging.”
Not only can customers collect points through a variety of purchases, but they can also spend them that way too.
“Customers can use their points to get treats like coffees, V, pies and sausage rolls and they’ll get money off at the pump every day, it’s good news whichever way you look at it.”
Every Z service station in New Zealand has participated in Z Rewards, so customers can collect points in one Z store and spend them later in another.
Customers are automatically signed up for Z Rewards when they download the Z App. There’s no cost to join, and customers can instantly start collecting points by scanning their digital Z App.
Baird added that by using the Z App, customers will also get useful updates and great deals that fit their needs and preferences.
“The aim with Z Rewards is to reward loyal customers with discounts and treats, but it also enables Z to use these insights to then engage with customers in a way that’s most relevant to them. For example, if they drive an EV, we can let them know when a new EV charging site opens near them.”
