On this episode of Loyalty.TV, proudly supported by Capillary Technologies, the spotlight is on NASCAR — The National Association for Stock Car Auto Racing.
From its headquarters in Daytona Beach, Florida, NASCAR sanctions more than 1,200 races annually across thirty U.S. states and eleven countries, making it the leading form of motor sports in the United States.
Donald Baal, Senior Director of Fan Loyalty for NASCAR Rewards, joins the conversation to explore the sport’s multi-generational fan loyalty and why the organisation chose to launch a formal loyalty program to deepen emotional connections with its fans.
