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Let’s Talk Loyalty #518: Rewarding Financial Wellness: The Evolution of Old Mutual Rewards

Brett Cameron is the Managing Director of Old Mutual Rewards.

Unlike many loyalty programmes, Old Mutual Rewards focuses primarily on incentivising members to take care of their financial wellbeing. With over 2 million members and a staggering 5 billion points earned (equivalent to R500 million / $25 million), the programme has made a significant impact.

Notably, the programme isn’t exclusive to Old Mutual customers; it’s open to all South Africans and has recently expanded into Namibia with the commitment to offer practical solutions that help members achieve their financial aspirations.

In this captivating podcast, Brett guides us through the five-year evolution of Old Mutual Rewards, delving into prevalent topics such as fraud incidents affecting loyalty programs in the industry, the direct correlation between digitisation and programme engagement levels, and the promising future of Old Mutual Rewards.

Hosted by Amanda Cromhout

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