ADVANCED LOYALTY EDUCATION COURSE
AI is a technology that not only predicts shopper behaviour but also acts on their behalf, fundamentally changing how loyalty programs operate and customer engagement is managed.
Today’s leaders must evolve to remain relevant and effective. This course is designed for loyalty industry professionals seeking to master the skills and tools required to lead in the AI era.
You’ll learn how to harness AI to amplify customer satisfaction, acquisition, and retention—while maintaining creativity, transparency, and human connection.
Australia leads global adoption of generative AI, making i essential for loyalty leaders to stay ahead of emerging trends. By understanding how to integrate AI into your loyalty strategy, you’ll safeguard your program’s relevance—and your own professional future—in a rapidly evolving industry. This is a must attend course for Loyalty Professionals working in industries including Retail, Hospitality, Banking, Utilities and Travel.
Delivered through a mix of expert-led instruction, case studies, and interactive discussions, this course bridges the gap between theory and practice – helping you design for both humans and intelligent systems. hands-on activities, interactive discussions, and collaborative tasks designed to deepen understanding and enhance real-world application. The course is conducted by two head facilitators and expert guest speakers from the industry.
The ALA Customer Loyalty Education Course is
endorsed by the Australian Marketing Institute (AMI).
Accredited by the Australian Loyalty Association and the Australian Marketing Institute (AMI)
Module 1
Team Structure – Leaner, Strategic, Cross-Functional Teams
Module 2
Program Discoverability – Designing Loyalty for Humans and AI Agents
Module 3
Generative and Agentic AI – A New Era in Member Management
Module 4
Deep Personalisation – Tailored to Individual Members
Module 5
Account Security – Increased Need for Fraud Prevention
Module 6
Ethical Practices – Trust, Fairness and Transparency
All pricing excludes GST and includes booking fees. Prices are in Australian Dollars (AUD).
Private Sessions for 5+ Attendees are available, please contact us at events@australianloyaltyassociation.com
10% discount is available for sponsors and associates of ALA.
For further details, contact Australian Loyalty Association on 03 9681 9429/ 0438 923 300 or events@australianloyaltyassociation.com
Marcy is a leading expert in AI-powered retail and customer experience strategy, helping organisations turn data into profitable growth.
Before founding The Woven Group, she held senior leadership roles at Salesforce and Microsoft, where she led retail and consumer strategy across the Asia-Pacific enterprise market.
Marcy helps businesses move beyond AI hype by redefining metrics like Customer Lifetime Value, applying Agentic AI and AdTech, and building data-driven growth strategies that drive conversion, deal size, and loyalty. She recently launched Four Pins, offering fractional “Future Teams” to help leaders operationalise AI and stay ahead of the consumer shift.
Marcy is a leading expert in AI-powered retail and customer experience strategy, helping organisations turn data into profitable growth.
Before founding The Woven Group, she held senior leadership roles at Salesforce and Microsoft, where she led retail and consumer strategy across the Asia-Pacific enterprise market.
Marcy helps businesses move beyond AI hype by redefining metrics like Customer Lifetime Value, applying Agentic AI and AdTech, and building data-driven growth strategies that drive conversion, deal size, and loyalty. She recently launched Four Pins, offering fractional “Future Teams” to help leaders operationalise AI and stay ahead of the consumer shift.
Sarah has over 20 years experience in the corporate world, with wide industry knowledge gained working in senior marketing and customer loyalty roles in organisations such as Telstra, Suncorp, Australia Post and Myer, and also enjoyed her time working as the CRM director at Sapient Nitro.
In 2012 Sarah started Global Loyalty, now Sciensa Loyalty, an organisation that specialises in strategy development, planning and implementation of customer loyalty enhancement projects.
Sarah has tutored Direct Marketing at (QUT), held the position of QLD State Chairman of ADMA for many years and wrote a white paper on loyalty principles with The Australian Centre for Retail Studies (ACRS) at Monash University.
In 2012 Sarah started the Australian Loyalty Association (ALA) an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry. In 2022 the ALA commissioned the largest research project ever conducted in Australia, giving the market deep consumer insights with which to build effective customer loyalty into the future.
Sarah has over 20 years experience in the corporate world, with wide industry knowledge gained working in senior marketing and customer loyalty roles in organisations such as Telstra, Suncorp, Australia Post and Myer, and also enjoyed her time working as the CRM director at Sapient Nitro.
In 2012 Sarah started Global Loyalty, now Sciensa Loyalty, an organisation that specialises in strategy development, planning and implementation of customer loyalty enhancement projects.
Sarah has tutored Direct Marketing at (QUT), held the position of QLD State Chairman of ADMA for many years and wrote a white paper on loyalty principles with The Australian Centre for Retail Studies (ACRS) at Monash University.
In 2012 Sarah started the Australian Loyalty Association (ALA) an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry. In 2022 the ALA commissioned the largest research project ever conducted in Australia, giving the market deep consumer insights with which to build effective customer loyalty into the future.
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