Open rates up 22%, click-through rates soaring 108%, and conversions increasing 70% – Domino’s Netherlands delivered standout results with a creative, data-driven campaign.
Partnering with Dutch leading YouTube group, the Bankzitters, Domino’s launched a limited-time promotion inviting customers to collect five signature pizzas. To maximise engagement, the team leveraged Taguchi’s distributed customer engagement platform to automate personalised email and web communications. Customers received dynamic progress updates showing which pizzas they’d purchased and what remained to complete the set – transforming a simple offer into a gamified brand experience that drove repeat purchases and measurable performance uplift.
Learn how Taguchi helped Domino’s achieve a 108% lift in clicks.
