BHN’s annual global gifting survey is complete, and the results are clear: economic uncertainty is reshaping how consumers shop, spend, and give. These shifts could determine whether a gift card program grows or gets left behind.
Check out their ebook that dives into the trends driving gifting in 2026, including:
Defensive spending – why more shoppers are choosing gift cards over physical gifts
Digital growth – how younger generations are driving demand for digital gift cards
Loyalty & alternative payments – why points-based gift card purchases are on the rise
AI-powered shopping – how consumers are reinventing shopping with new digital tools
