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About Cheetah Digital by Marigold

Marigold is the leader in Relationship and Loyalty Marketing solutions, enabling global enterprise brands to acquire, understand, engage and retain customers across the entire lifecycle. By bridging the gap between data and real-time consumer signals, the Customer Engagement Platform ensures that you can easily and fluidly understand your customer, activate on insights, and deliver personalised experiences across all channels and touchpoints.

Marigold provides the most unified data, insights and engagement solution in one platform that is easily operated by enterprise marketing teams. Many of Australia and New Zealand’s leading brands including, Baker’s Delight, The Good Guys, Beacon Lighting, Big W and Baby Bunting trust Cheetah Digital to deliver a unique value exchange with their consumers, create personalised experiences in all channels and drive revenue throughout the entire customer loyalty lifecycle.

Marigold was Named as a “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs in 2022, also a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022 and is a preferred vendor by Loyalty360.

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Brendan Murphy

Director, Solutions Consulting

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Australian Loyalty Association’s Official Loyalty Consultancy Partner

Ellipsis is ALA’s exclusive loyalty consultancy partner, focused on finding the ROI in your existing or new loyalty program. Drawing on proprietary benchmarks built from 125 million loyalty members across 40 countries.
 
Access trusted expertise from one of the region’s leading specialist loyalty consultancies.

THE ELLIPSIS APPROACH

Find the Hidden Margin
We quantify what your loyalty program is worth today, and how much more it could deliver, using your own customer data and our proprietary benchmarks.
 
Design and Test the Strategy
We build loyalty strategies suited to your business, and stress-test them against your customer data before they ever reach the field.
 
Launch, Scale and Optimise
We help you launch with confidence, scale efficiently, and keep improving performance as your market, customers and competitors move.