Founded in 2009 and as continual innovators of marketing automation in Australia, Taguchi have spent years refining and perfecting its distributed customer engagement platform – a customised platform tailored to the unique digital marketing requirements of franchise businesses, or any business operating a similar model with parent office and multiple local store locations.

Combining all the benefits of centrally managed brand control with the flexibility of local area personalisation and expertise, Taguchi empowers both HQ and local stores to collaboratively increase the commercial and brand value of their data-driven marketing campaigns.

Loyalty lies at the heart of every great customer relationship. With Taguchi, you can build stronger, lasting connections by leveraging the platform’s powerful tools to reward and engage your customers at both national and local levels. From targeted loyalty programs to personalised campaigns that resonate with local audiences, Taguchi enables you to cultivate trust and advocacy wherever your customers are.

With offices in Melbourne and Singapore, Taguchi’s diverse team of technical developers, support specialists, and strategic consultants ensures clients receive expert guidance and hands-on support whenever needed.