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2023 Annual International
Loyalty Conference


Thursday 10th August 2023


Registration Open

9:00am – 5:00pm

5:00pm – 7:00pm
Networking Drinks


RACV Royal Pines Resort,
Gold Coast, Australia


Please call or email us if you have any questions.



The ALA is excited to bring you the 2023 ALA Annual International Loyalty Conference, in person at the Gold Coast. Hear domestic & international industry-leading speakers delve into the hot topics facing loyalty marketers in 2023, including generative AI, privacy, personalisation, optimisation and more.

The conference will feature presentations from 9:00am on Thursday the 10th of August, an Exhibition Centre, full-day catering, post-event networking and drinks, and competitions with great prizes to be won. We will host a 9 Hole Leisure Golf Charity Event on Friday 11th of August for a small additional fee.

So come and join us for a whole day to learn and network with over 100 prominent brands already registered, including the below.




This is event is now sold out.

If you would like to secure a ticket, please contact us at

RACV Royal Pines is now booked out..

We suggest Elite Gold Coast and Mercure Resort.

All prices are in Australian Dollars. Terms & Conditions apply, please see below.


Registrations are now open for the 9 Hole Leisure Golf Charity Event on Friday, 11th August at RACV Royal Pines Resort.

This event will be a fun opportunity to network following the conference and is open to all attendees, regardless of golfing experience.

Tickets start from $130+GST and include 9 holes of golf, catering and a $50 donation to Blind Loyalty. Club hire is available.

Book your tickets now. Please note that you must register your place at the Golf Charity Event and the conference separately.


Emad Tahtouh

Principal – Head of Creative Technology
Deloitte Digital Australia

Revolutionising Rewards: Unleashing Generative AI to Supercharge Australian Loyalty Programs

Diana Sinclair

Senior Loyalty Marketing Manager
Dan Murphy’s

The power of optimisation over complete overhaul when reimagining your corporation’s Loyalty Program

Darren Gunton

General Manager
Total Tools

Moving beyond out-of-the-box personalisation to creating meaningful customer communication based on customer insights

Tara Ness

Decision Design

Are you preventing Active Choice Moments for your members?

Winona Johnson

Behavioural Scientist
Decision Design

Are you preventing Active Choice Moments for your members?

Aaron Fuller

General Manager
Member Engagement
Super Retail Group

Panel: Acquiring data to drive customer engagement with AI models and analytics

Janelle Gostelow

Head of Loyalty
and Partnerships
Viva Energy

Panel: Acquiring data to drive customer engagement with AI models and analytics

Ashish Sinha

Managing Director, APAC and MEA

Panel: Acquiring data to drive customer engagement with AI models and analytics

Jill Moser

SVP Global Loyalty

Panel: Acquiring data to drive customer engagement with AI models and analytics

Mark Kelly

Group General Manager
Crown Resorts

Are NFTs the engagement ingredient your loyalty program is missing?

Alina Malkin

Head of Marketing & Customer Engagement

Panel: Strategy and innovation for 2024 and beyond

Will Feutrill

Regional Vice President | AU Incentives
Blackhawk Network

Panel: Strategy and innovation for 2024 and beyond

Matti Hallanoro

Vice President


Panel: Strategy and innovation for 2024 and beyond

Lincoln Hunter

Principal Legal Counsel
Loyalty Legal

The high points of the Privacy Act Review – What is and isn’t working to ensure the privacy of individual consumers

Chris Mills

Vice President – Digital & Loyalty
Accor Hotels

Harnessing the power of experiences to drive loyalty performance and member satisfaction

Michael Mednis

Senior Commercial Manager
Qantas Loyalty

Insights from Qantas Loyalty

Deirdre Boyle

Chief Customer Officer

Insights from Flybuys’ Chief Customer Officer


Meet with all major solution providers in one place at the conference Exhibition Centre.

Browse the country’s top loyalty offerings between presentations, take home stand giveaways, and compete to win great prizes using the specially designed event app. Plus, enjoy happy hour at the Exhibition Zone following the conference proceedings.

Thursday, 10th August | 8am – 6:30pm | Exhibition Centre, RACV Royal Pines Resort

Confirmed exhibitors:

Special thanks to Laithwaites.

Important Information

Room availability at the RACV Royal Pines Resort is strictly limited, so book early to secure your place.  Accommodation availability limited to Wednesday 9 August only. 

Guest booking information will be shared with RACV for accommodation bookings. Accommodation room bookings are only final once bookings have been confirmed by RACV. View RACV’s Privacy Charter.

If you choose to book your room through RACV or a third party booking site, please mention that you are attending the ‘ALA Annual International Loyalty Conference’ in your booking.

*Standard Room. Breakfast not included. 
 Breakfast available on consumption at $34 per day.

**10% Earlybird discount only applies to conference tickets. Does not include accomodation.

Accommodation changes are subject to resort availability. View booking Terms and Conditions. View Event Competition Terms and Conditions.

By registering for this event you agree to receive marketing communications from Australian Loyalty Association and associated sponsors. Please email us should you wish to opt out from these marketing communications.


Priority Pass Prestige Membership (value $700 approx.), donated by Collinson

Accor Live Limitless Platinum Membership with 15,000 Reward points (300 EUR credit), donated by Accor

$250 Mastercard Gift Card, donated by Mastercard

$250 RedBalloon Voucher, donated by Database Consultants Australia

$200 Webjet or Endota Gift Card, donated by Taguchi

$200 Eftpos Gift Card, donated by IVE

$200 Mecca Voucher, donated by Salesforce

$200 Visa Gift Card, donated by OpenSparkz

$200 Mastercard Gift Card, donated by OpenSparkz

$200 Clear Skincare Gift Card, donated Ellipsis

$200 Metcash Shop Local Gift Card, donated by 11Ants

$200 Adrenaline E-Gift Card, donated by Databench

$200 Prezzee Smart Card, donated by Global Reward Solutions

$150 Ultimate Everyone Gift Card, donated by Blackhawk Network

Penfolds Barossa Valley Explorer Dual Pack from Dan Murphy’s, donated by Eagle Eye

3-month Gratifii Carbon Offset E-Gift Card, donated by Gratifii

2 x Gold Class Tickets, donated by Gratifii

Use the conference app throughout the day to compete for prizes. Instructions will be provided to delegates in the lead-up to the event.

Emad leads the Creative Technology capability in Deloitte Digital across Australia. He leads a team of Engineers, Developers and Artists at the forefront of Creative and Emerging Technology, finding new and innovative ways to harness their ability to create meaningful and impactful solutions. Emad has led teams who have successfully delivered multi award winning work in the fields of Robotics, Data Visualisation, Machine Learning, Virtual & Augmented Reality and Product Design. His work has been recognised and awarded globally, including two D&AD Black Pencils and the Cannes Lions Grand Prix for Good.

Diana has over 15 years’ experience working in both client and agency environments spanning across CX, CRM, Loyalty and Direct Marketing. Strategic leadership with a ‘customer first’ approach has allowed her to drive innovation & change across many blue-chip companies. She currently leads the My Dan’s loyalty program for Dan Murphy’s.

Darren Gunton is a passionate and successful retail marketer with over 30 years of marketing, loyalty & eCommerce experience. Darren has worked for some of Australia’s biggest brands in a variety of industries including homewares, beauty, pharmacy, gambling and hardware. He is passionate about turning customers into fans by enhancing the customer value proposition of brands. Darren has successfully driven change in a number of organisations through agile marketing, digital focus, loyalty, innovation and a strong understanding of the customer.

As the Managing Director of Decision Design, Tara leads a team of specialist behaviour change experts who are laser focused on generating commercial and customers’ ROI+ outcomes. She works at the unique intersection of behavioural science, research and design (when real behaviour change happens). In her 15 years of consulting, Tara has played a leading role in some of Australia’s most well-known GROWTH and TURNAROUND case studies. With deep expertise in Financial Services, Aviation and Retail – she has informed CEX & Brand strategy, behaviour change interventions and measurement systems with proven commercial outcomes. Simply said – the impact of her work is proven though the success of her clients.

Winona’s training in behavioural science has given her a unique understanding of human behaviour and decision making, and how this can be applied to the design of products and services in a way that maximizes locked on loyalty. Winona is passionate about driving positive change through the application of evidence-based insights to commercial and social challenges. She is constantly engaged at Executive level to develop loyalty interventions directly targeted at enabling confident decision making.

Aaron is a highly experienced leader in the art of Customer, Experience & Commercial, who helps construct great outcomes for complex organisations with the will to transform and drive customer value. He is a master of ‘What, When, Who and How’.

Aaron is driven by performance and speed to value, with deep Customer, Product, Design, Marketing and Scaled Agile experience, wrapped together with a growth DNA, strong business understanding, analytical focus, and knowledge of technologies across retail, financial services, loyalty, travel and start-ups.

He has 30+ years’ experience in orchestrating and embedding change, delivering successful customer propositions and digital businesses, and is a driven leader of multi-discipline, matrix teams with strong financial management capabilities and business acumen.

Janelle has over 25 years’ marketing experience, with expertise in loyalty and direct marketing gained in financial services, energy and technology sectors. Her work has spanned blue chip companies like NAB, AXA, Energy Australia and AGL. Her most recent roles with Viva Energy (the Australian licensee of the Shell fuel brand) have seen her establish their B2B and Consumer CRM, and establish their customer engagement and loyalty strategies for the local market. In an environment not always rich in data, she has been able to find innovative ways of capturing and utilising data to create meaningful relationships with customers that drive brand loyalty. Her love of data, digital and martech technology has allowed her to drive innovations that have delighted customers while still delivering strong commercial value.

Ashish has over twenty-three years of leadership, consulting and marketing analytics experience.

As the Managing Director for India, APAC & MEA, Ashish Sinha is responsible for leading Epsilon’s client services, delivery, and business operations. He works in close collaboration with the Publicis regional leadership to drive growth for Epsilon in these regions.

Ashish’s key role is enabling Epsilon’s teams to help brands personalize consumer experiences at scale, by leveraging cutting edge mar-tech and ad-tech stacks. He oversees sales and service delivery, defining and driving strategies for growing these markets by delivering lasting impact to CXOs. As a people leader, Ashish is responsible for building and empowering strong teams and leaders to sustain a culture that embodies Epsilon’s core values of Passion, Accountability and Inclusion.

His story though, began as a banker, followed by a few years in consulting. But his love for building businesses from scratch led him – in the early 2000s – to set up Rocsearch, an Analytics firm. He then joined KPMG, and as Partner, helped build their global shared services out of India. His final stop, before joining Epsilon, was as MD of AIG where he pieced together their data analytics capabilities.

Ashish is the co-author of Riding the Indian Tiger (John Wiley & Sons, Inc.), which was released in 2008 and contains business strategies for tapping into the world’s fastest-growing economy.

Jill Moser joined Mastercard in January 2023 leading Mastercard’s Offers Program and corresponding product lines globally. Jill’s team is responsible for the program performance, strategic direction, and product innovation for hundreds of issuers, publishers, and merchant offers in its Offers ecosystem across 5 continents.

Jill joined Mastercard from Bank of America where she was the Head of BankAmeriDeals, Partner Rewards, and Incentives. Prior roles include being the General Manager of Shop Your Way’s Loyalty Card-Linked Program, and in key business development executive roles in the promotions space for companies you may recognize like Inmar and Blackhawk Incentives. Jill was honored in 2019, 2020, 2021 and 2022 as one of the Top Women in Digital Commerce from the Digital Commerce Alliance as well as the award recipient of the 2020 Founder’s Award from the Cardlinx Association. Jill has 1 patent granted and 9 patents pending. 

Mark Kelly is a seasoned Senior Executive with over 20 years of commercial experience in Loyalty, Digital, CX, and Data. With deep expertise in loyalty strategy development, data-driven marketing, and digital innovation, Mark has played a crucial role in driving business growth for leading organisations across Australia and the United States.

Having held leadership positions at Crown Resorts, ANZ Bank, and Woolworths, Mark brings a wealth of experience in loyalty and marketing operations. He has overseen strategic transformations, agonised over refining the customer experience, and implemented innovative loyalty technologies to drive business success.

Will is Regional Vice President of Blackhawk Australia | Incentives and is also the President of the Australian Gift and Prepaid Card Association. Having joined Blackhawk from PwC, Will focuses on the role gift cards play as an incentive in the customer lifecycle and how they can be efficiently delivered through BHN’s enterprise software platforms to unlock customer driven growth for his clients.

Matti is an expert in customer technology transformation with over a decade of experience. As the driving force behind Salesforce’s enterprise business, he spearheads loyalty, marketing, and advertising technology initiatives. With a profound understanding of the industry, Matti brings a wealth of knowledge and expertise to the stage. Prepare to be inspired as he shares invaluable insights and strategies for success in this ever-evolving landscape.

Lincoln Hunter is widely recognised as a leading provider of legal services in the loyalty space and specialises in helping clients with all aspects of their customer relationships, as well as contracting with or for large coalition loyalty programs. These days, Lincoln is a legal specialist and a loyalty specialist so his clients get the benefit of both skill sets. Lincoln has been practising law since 1994 and advising in the loyalty, data and digital space since 2004. He is also the Founder and Principal of Loyalty Legal, where he has been practising since 2013.

Chris has 15 years’ experience in Marketing, Digital and Loyalty strategy with his knowledge and expertise spanning markets throughout Asia Pacific. Chris is currently the Vice President of Digital & Loyalty at Accor, the largest hotel operator in Australia, New Zealand and the Pacific region representing over 400 hotels, apartments and resorts. Chris is responsible for driving loyalty growth and member engagement in the award-winning ALL – Accor Live Limitless programme throughout the Pacific.

Prior to this, Chris has led the digital & mobile strategy for InterContinental Hotels Group across Asia Pacific, and was also responsible for driving digital adoption at Westpac. Chris has also participated in the Global Shadow Comex (Senior Executive Committee) for Accor, a group of 12 individuals nominated from various countries who collaborate on ideas and projects to fuel innovation within the organisation.

Michael is a Senior Commercial Manager in the Coalition Partnerships team at Qantas Loyalty and has been with Qantas for 10 years working across a range of commercial and strategy roles. Michael has also spent two years in travel retail heading up the Australia/NZ flight business of Booking Holdings. Michael is passionate about building sustainable partnerships that deliver for customers, partners and the business and, when not at work, enjoys travel, cooking and taking his two dogs to the beach.

Deirdre has over 20 years’ experience leading product, digital, customer experience, and marketing teams for some of Australia’s most recognised banking and insurance brands. She is currently the Chief Customer Officer of Australia’s favourite loyalty program, Flybuys. Deirdre’s focus is on future-proofing and leading the development and delivery of the brand’s next generation customer strategy, ensuring outstanding experiences are provided to more than eight million members across the customer journey. Deirdre is passionate about driving people-centred change, and uniting businesses around a shared, authentic purpose that positively impacts their people, customers and communities. She instils the importance of going the extra mile to better understand your customers in her teams and is motivated by the impact true customer-led cultures can have in driving sustainable business growth.