TaguchiMarketing is an Australian company that owns, develops and directly supports the Taguchi world-class marketing automation system for organisations that communicate regularly and frequently with their customer databases.

The Taguchi technology and Professional Services are used across a variety of industries – from retail, travel and hospitality to franchising and the finance sector – to facilitate programs and provide insights associated with digital marketing, loyalty engagement, customer targeting campaigns, marketing automation and local area marketing.

The technology used by Taguchi is highly sophisticated, featuring powerful analytics, advanced automation and patented optimisation technology, enabling accurate targeting of customers and advanced local message customisation. Users with minimal technical skills can create and implement highly advanced data-driven marketing campaigns, backed by the support of Taguchi’s Australian software developers. Taguchi’s open system also integrates with existing data sources, and accurately predicts return on investment.