Even in the world of the Internet, people believe their peer’s opinions more than any advertisement. So in this article, we’ll show you 7 word-of-mouth marketing strategy examples used by global companies to generate buzz, encourage reviews, and engage customers in a way that’s authentic, and mutually beneficial. Leaving a

Today, online customers demand a smooth, hassle-free experience in addition to low costs. A crucial step in this process is the returns and refunds procedure.In Australia, where internet shopping is still on the rise, this trend is especially prominent. Sixty-six billion dollars were spent online in 2023 by 9.5 million

A new customer loyalty program, Cashpoints is offering a real-time, collect and-spend initiative for national retailers. It is led by customer loyalty expert Ian Sutcliffe, co-founder of AA Smartfuel, and is supported by an experienced team who worked on the highly-engaged program that had more than three million members when

An American Icon, been around since 1901, a retail legend synonymous with luxury itself. Can you guess the brand I was describing? Well, the title kind of gives it away, but even if it didn’t, there’s truly no one else like Nordstrom. A significant player on the North American department

FLoyalty is evolving, and AI is leading the way. At Kognitiv Corporation, we enable brands to deliver hyper-personalised experiences, predict and optimise customer engagement in real time, and achieve measurable results. It’s time to move beyond transactions and earn customers’ lifetime loyalty. Discover how reimagining your loyalty strategy with AI

Many incentive program managers are sceptical that non-cash rewards (i.e., merchandise) can drive more performance than cash equivalent rewards like pre-paid or reloadable cards. However, new research proves that the opposite is actually true: non-cash rewards are stronger motivators. And it’s all about psychology. Researchers at the University of Waterloo,

Frequent flyers today feel disconnected from loyalty programs due to four major reasons. But it doesn’t have to stay this way. In our blog, we decode key strategies that airlines must employ to ensure customers stay engaged, and satisfied, thus driving revenue. Capillary Technologies has successfully partnered with an international

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The

Changi Airport Group (CAG) has revamped its loyalty program, Changi Rewards, with the introduction of a new membership tier, ‘Monarch,’ as well as free parking and birthday vouchers. Monarch members are treated to a 4% rebate on their spending, in the form of eight times the amount of Changi Rewards

Carl’s Jr. has launched a mobile game to encourage customers to download its mobile app and join the quick-service burger chain’s loyalty program. The Need Burger, Get Burger game is available through October, offering daily prizes to players who maneuver a digital car into burgers while avoiding stop signs and

Hundreds of Qantas customers have had their frequent-flyer points stolen by two third-party contractors in India. The national carrier also confirmed to the Daily Telegraph that some customers’ passport details may have been accessed in the cyber theft involving staff from an Indian ground-handling company. In a statement to Daily Mail Australia,

Flybuys New Zealand will shut down its customer loyalty program at the end of the year, after almost 30 years of operation. Launched in 1996, the popular rewards scheme boasts millions of members who collect rewards through participating brands like Tommy Hilfiger, Ticketek, Cotton-On and Culture Kings, among others. In