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The most prestigious contest in loyalty begins for 2023

Entries Now Open

Closing Date for Entries: 1 February

“The loyalty business is at the centre of customer communications and activity. It is the heart of every venture. It deserves to be recognised.“

Research and data are confirming and reconfirming that customers are turning to loyalty rewards to help them deal with rising prices amid difficult economic challenges. So, what better time to focus on what companies are doing for their customers?

As the International Loyalty Awards 2023 open, with the Call for entries now available to download from there is a shout-out for those working on the innovative, the edgy, the extraordinary and the unexpected to rise to the challenge and enter.

Because, with customers turning their attention to loyalty, there is no better time to win one of the most prestigious awards in the world!

The International Loyalty Awards are equal to their global reputation and in 2023 will again be applauding, celebrating and highlighting all that is best in our wonderful, creative world.

If you take a look at the 2022 winners, you will see an impressive roster of some of the world’s most innovative companies. But we know you can do more, and that now is not the time to sit on your laurels.

So what do you need to know, and what has changed for 2023?

There are new criteria for the following categories:

There are new criteria for the following categories:

  • Best Loyalty Initiative within Travel
  • Best Loyalty Initiative within Leisure, Experience & Entertainment and
  • A new definition for Best Loyalty/Benefits in a Financial Product


But there is a great deal that we are keeping the same, such as the integrity of the awards, the high standard of judging and the Wow factor of the fabulous gala evening with its international audience. We will be announcing the London venue soon 2023, but you can be sure it will be special.

2023 will be a ground breaking year, when loyalty steps up to the mark and responds to the needs of its member customers.

Annich McIntosh, founder of the International Loyalty Awards said: “For the past 11 years entries to the Loyalty Awards have demonstrated the ability of the loyalty industry to show innovation, fresh thinking and creativity. Using technology, customer loyalty initiatives can be exciting, interesting and beneficial to all parties. This year a great deal will be asked of customer loyalty programs and initiatives, but we know you will deliver.

David Parker, chairman of the judges said: “2022 proved to be one of the most innovative years in the history of the Loyalty Awards, despite shutdowns and a pandemic. Now the industry has different challenges, but the task remains the same. To engage with and delight customers and above all to understand them. So, the International Loyalty Awards judging team are getting prepared for an even higher standard of innovative entries and an even tougher judging process. We are ready for the challenge.”

So what do you have to do now?
Download the call for entry guide here which includes all the information you need to enter The International Loyalty Awards.
Download here:

If you have any questions, contact
The loyalty business is at the centre of customer communications and activity. It is the heart of every venture. It deserves to be recognised.
Media Contacts

For more information contact the ILA email at: or speak to Eileen McGuinness on + 00 353 (0) 87 2210328

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