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2021-11-10 (1)

Breaking the mould: a new approach to recognising and rewarding customer loyalty

Graeme Crozier - Executive Manager, Telstra Plus

Graeme Crozier leads Telstra Plus, Australia’s fastest growing loyalty program, designed for our consumer and small business customers.

Graeme came to Telstra following 10 years as a strategy consultant with Bain & Co focused on building loyalty and driving growth for consumer businesses. Earlier in his career Graeme worked as a lawyer and small business owner in New Zealand.

Stream his presentation from the ALA 2021 International Virtual Loyalty Conference below.

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