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2021-11-10 (1)

Breaking the mould: a new approach to recognising and rewarding customer loyalty

Graeme Crozier - Executive Manager, Telstra Plus

Graeme Crozier leads Telstra Plus, Australia’s fastest growing loyalty program, designed for our consumer and small business customers.

Graeme came to Telstra following 10 years as a strategy consultant with Bain & Co focused on building loyalty and driving growth for consumer businesses. Earlier in his career Graeme worked as a lawyer and small business owner in New Zealand.

Stream his presentation from the ALA 2021 International Virtual Loyalty Conference below.

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Australian Loyalty Association’s Official Loyalty Consultancy Partner

Ellipsis is ALA’s exclusive loyalty consultancy partner, focused on finding the ROI in your existing or new loyalty program. Drawing on proprietary benchmarks built from 125 million loyalty members across 40 countries.
 
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THE ELLIPSIS APPROACH

Find the Hidden Margin
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We build loyalty strategies suited to your business, and stress-test them against your customer data before they ever reach the field.
 
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