Breaking the mould: a new approach to recognising and rewarding customer loyalty

Graeme Crozier leads Telstra Plus, Australia’s fastest growing loyalty program, designed for our consumer and small business customers.

Graeme came to Telstra following 10 years as a strategy consultant with Bain & Co focused on building loyalty and driving growth for consumer businesses. Earlier in his career Graeme worked as a lawyer and small business owner in New Zealand.

Stream his presentation from the ALA 2021 International Virtual Loyalty Conference below.