77% of US consumers admitted to trying new brands during the pandemic.
Having the right data technology and loyalty expertise in place to retain loyal customers is essential – particularly at a time of heightened brand promiscuity.
Using First-Party Data to Fuel Intelligent Customer Experiences
Data can be challenging. But when done right, it offers a competitive edge in today’s age of digital disruption by providing a deeper understanding of your customers and business.
Download Collinson’s e-Book: “Why Context is the New King” to learn how to gain control of your first-party data at a time when access to third party data is being restricted.
Author: Australian Loyalty Association
Collinson Loyalty Commerce
