Here’s what you need to know about this hotel elite status tier, including the benefits of Marriott Platinum Elite status and the different ways to earn it. Marriott Platinum Elite benefits Marriott Platinum Elite benefits can be useful. You can rely on the following Platinum Elite benefits at participating properties: Platinum Elite

SmartOSC recently signed an MOU with Avalanche to pioneer blockchain adoption for enterprises, starting with one of Vietnam’s largest coffee chains. HANOI, VIETNAM, January 6, 2025 – SmartOSC, the premier digital enabler recently signed a Memorandum of Understanding (MOU) with Avalanche to pioneer blockchain adoption for enterprises, starting with one

Hilton Honors catapulted the value of its points to significantly higher levels with its SLH Hotels partnership. But now that you can use your points for SLH properties, those points have much greater utility. What you need to understand though going in is that these are independent hotels, and not Hilton

United Supermarkets has returned its 28-Day Challenge campaign to the United Supermarkets, Albertsons Market, Market Street, and Amigos banners. The program, first launched in January 2024, features a series of interactive games and actions linked to customers’ Rewards! loyalty accounts that the retailer’s registered dietitian designed to help users establish

British Airways is the latest carrier to make sweeping changes to its loyalty program, following a similar move from United Airlines this fall. Travelers who have earned elite status with the airline in the past—or are considering crediting flights in the future—may be in for a rude awakening with the

Loyalty-based marketing in the retail sector is undergoing significant change given the rise of modern data science, AI and cloud computing. Traditionally, loyalty programs were often based on simple reward schemes and discount offers largely targeted generalised segments of customers. Today’s consumers expect more personalised experiences. Retailers that can capture

When it comes to building a loyalty program, many businesses face the critical decision of whether to build a solution in-house or opt for a ready-made, market-tested platform. While the idea of creating a custom-built program might seem appealing at first, especially when it comes to saving on licensing costs,

Australians’ laser focus on saving money represents an opportunity for brand adjacent mobile services to really make their mark. Although mature and saturated it may once have seemed, Australia’s mobile market is anything but static. More big brands are starting to step in to the space and cost-conscious consumers are

Join Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, in this episode of Let’s Talk Loyalty as she welcomes Rob Harker, the Head of Customer Loyalty at Bupa Global. With an impressive career spanning various industries, including airlines, hotels, travel, banking, and FMCG, Rob shares his insights into

In the modern world, customers increasingly expect experiences that cater to their unique preferences and motivations. Sophisticated retail loyalty programs are rising to this demand with increasingly personalised content and rewards. Digital loyalty programs – accessed via a smartphone app – offer compelling interfaces for deal offering, activation, and redemption.

MELBOURNE, Australia, Dec. 9, 2024 /PRNewswire/ — According to new research[1] from global branded payment provider, Blackhawk Network (BHN), Aussie consumers plan to allocate nearly half (44%) of their total gift spend on gift cards, up from 40% last year. BHN found that Australians plan to spend an average of AUD$707 on gifts

As 2025 rapidly approaches, the convergence of technology and loyalty programs promises to reshape the retail landscape. Experts predict that advancements in AI, data analytics, and real-time marketing will be pivotal in driving customer engagement, offering new forms of rewards and personalising the shopping experience. Let’s dive into the key