Retailers have the power to control AI and use it for faster, better outcomes. Given the volume of customer data made available to retailers through their loyalty programs, the AI opportunity is particularly exciting in the context of improving the customer experience. According to Mordor Intelligence, 40% of American retailers

As 2025 approaches, businesses are adapting their loyalty programs to meet increasing customer demands for personalisation and engagement. As the year 2025 nears, consumer expectations around loyalty programs are evolving significantly. A staggering 79% of businesses are actively planning to enhance their loyalty strategies. Companies recognise the importance of personalisation

In 2025, loyalty programs are essential for companies aiming to build lasting customer relationships. As businesses look towards 2025, the importance of well-crafted loyalty programs has become paramount. Such programs not only reward customers but also cultivate enduring relationships, proving crucial to customer retention strategies. Research indicates that when customers

The technology is evolving and the nature of brands and their communication with the consumers is changing as well. At present, Web 3.0 which is basically blockchain or decentralized internet is rapidly becoming the weapon for marketers to communicate with the target consumers more effectively. The main component of this trend is NFTs (non-fungible

The travel industry has witnessed the launch of “Journey,” a loyalty program aiming to redefine how modern travelers earn and redeem rewards. This initiative seeks to address the evolving preferences of today’s travelers by offering a more personalized and flexible approach to loyalty. “More than ever, loyalty is important to

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention! We were delighted to be introduced to

Why are retailers investing big dollars into AI technology? Because AI applications have the potential to forever change all aspects of retail–including loyalty programs. AI applications can help retailers meet consumer demand for personalised offers and deliver them efficiently at scale. There are, however, a lot of unanswered questions. One

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world’s most popular chicken restaurant chain and

Global Hotel Alliance, which runs a shared loyalty program for about 40 independent hotel brands, reported robust growth in the third quarter, with double-digit gains in performance across key measures. The results underscored how many independent hotels, not just those belonging to the major hotel groups, are broadly enjoying resilient

HOYTS has launched a brand-new app, now available exclusively for HOYTS Rewards loyalty members, offering improved access to VIP offers, in-app purchasing, and push notifications for a more integrated user experience. The new app, developed in partnership with digital creative agency Chook Digital, which replaces the existing version, is now

ASIC has launched court proceedings against QBE Insurance, alleging the company misled half a million customers over a five-year period about the value of insurance discounts. Between July 2017 and September 2022, QBE sent renewal notices promising discounts on premiums for a range of general insurance products, including home, contents

A Nielsen/Les Binet study revealed a devastating statistic: 84% of price promotions are not profitable. A key reason behind this is that it usually requires a huge increase in sales volume to achieve profitability. Take a product operating on a 30% margin that is discounted by 15%; to break even