Sony has announced that it will be ending its rewards program at the end of this year. No, it’s not PlayStation Stars, the loyalty program that rewards you digital collectibles for completing certain gameplay tasks. Nor is it the defunct PlayStation Rewards program, which offered PSN bonuses for the most

McDonald’s is overhauling its tech-enabled marketing approach by establishing a digital marketing fund, which will be supported by contributions from its U.S. franchisees. This strategic move is designed to modernize the fast-food titan’s marketing strategies, bolster its competitive edge, and solidify its standing in the digital realm, according to a

Never underestimate the value of a great first impression. In terms of loyalty, the first impression often lies within the rewards program’s name (and in its selection of rewards, but we’ve covered that in our rewards guide). Though you’ll have to choose the elements that are most important to your

This episode of Let’s Talk Loyalty focuses on the newly relaunched Carter’s Rewards – the loyalty program of a $3Bn children’s apparel retail business. The successful relaunch lowered customer thresholds, added tiers, and accelerated its personalisation strategy. With Kevin Severs, the Director of Retention for Carter’s. Kevin is a seasoned

In a competitive consumer marketplace, businesses highly value loyal customers and are willing to explore innovative strategies to acquire and retain them. Solana Labs believes blockchain technology holds the key to enhancing customer loyalty programs. Recently, the organisation unveiled Bond, a platform designed to leverage blockchain technology to offer advanced

US consumers belonged to an average of 17.9 loyalty programs last year, according to a June 2023 report from Bond. However, only about half of those memberships were active. Here are three best practices from industry leaders to boost loyalty program engagement. Listen to consumers: For Victoria’s Secret, loyalty is about building a

Every year on June 5th, World Environment Day brings people together globally to celebrate and advocate for environmental protection. This day is a powerful reminder of the collective efforts needed to preserve our planet. From tree planting campaigns to clean-up drives, World Environment Day galvanizes millions of individuals and organizations

With Australia being close to a recession, and customers making significant changes in the way they manage their money, it’s never been more important for brands to build an emotional connection with customers. Tortoise & Hare CX Agency announced the launch of their FREE digital CX Playbook designed to empower

Now playing on United Airlines’ seat-back screens: personalized ads. The carrier on Friday said it launched a media platform to serve travellers personalised advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data. United said its new platform, Kinective Media, is already working

Modern loyalty programs aim to build lasting relationships, and SMS has become a powerful tool. SMS makes these programs feel like a best friend—regularly staying in touch, knowing you well, and sending you things you love. However, this constant contact raises questions: Is it always beneficial, or does it sometimes

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today brings another exciting opportunity to discuss airline loyalty and share the story of the launch of Kris+ from Singapore Airline’s Kris Flyer program, specifically in the Australian market. Australia is

Major loyalty scheme Flybuys New Zealand will come to an end later this year. The scheme allows customers to redeem points for items in its loyalty shop, get petrol discounts and convert their points into New World Dollars. The programme has been running since 1996 and has about 1.8 million