The “Insiders’ Program” is an innovative loyalty program designed to solve the unique challenges of the nationwide body responsible for the promotion and success of the game of soccer in the USA.
Olivia Hoelting is the Loyalty Coordinator for the United States Soccer Federation, and she joined Let’s Talk Loyalty to share the story of their program, which includes both a free tier and a subscription option for soccer fans.
Using the tagline “Fuel your Fandom”, the USSF Insiders’ Program offers a unique combination of benefits, designed to increase engagement among soccer fans, and to help the Federation achieve its vision to “make soccer the preeminent sport in the United States”.
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