84% of Australians are active members of a retail loyalty program, and the average AU shopper is a member of ~5.1 loyalty programs (source: 2024 Loyalty Insights report, ALA). In terms of preferred benefits, 71% of shoppers across all age groups and verticals want to gain regular discounts from their loyalty programs.
Looking at strong user needs, Google introduced a new loyalty program that allows retailers to surface key loyalty benefits, like member pricing, across Google product listings both organic as well as Shopping Ads.
This is designed to reach your loyalty members by cultivating personalized and engaging search experiences that speak directly to the unique needs and motivations of both loyalty members and potential new buyers.
To enable this experience, all merchants can directly configure it through Google merchant center, upload your loyalty program and associated discounts by product to incentivize current customers and maximize lifetime value.
Key benefits –
- Seamless integration : All pricing, promotion, and loyalty tiers are centrally managed in the Merchant Center, similarly to other promotions. Shopping ad activation and targeting takes place in Google Ads.
- Flexible inputs : You have the flexibility to define member pricing based on evergreen discounts or time-bound promotions, and have the ability to assign up to 7 loyalty tiers for added personalization.
- Two ways to show : Show member pricing to specific loyalty tiers or to everyone. This also gives flexibility on how the annotation is shown – whether it’s the main message or a secondary callout.
More detailed information can be found here – Enable your loyalty program on Google search
