The Australian Loyalty Association (ALA) was established in 2014 to provide thought leadership, education and networking opportunities to those working in the loyalty industry.

The ALA is suited to anyone who works with or would like to develop a loyalty or customer engagement program. Everyone from CMOs, Loyalty Managers and Marketing Directors through to those who work in Technology, Insights, CRM and Analytics benefit from membership and participation with the ALA.

We have over 3,500 members and 24 sponsors and partners. Our Advisory Board consists of 22 leading loyalty experts from top brands and loyalty services.