Generative to Predictive: AI’s One-to-One Personalisation Revolution

Retail marketing is on the verge of achieving true one-to-one personalisation. Customers no longer hope for a customised shopping experience, they expect it. In order to remain competitive, brands must recognise the individuality of each shopper and deliver a tailored retail experience that best reflects their needs and desires, particularly when up against eCommerce pure-plays […]