Customer Lifetime Value (CLV) and Loyalty Programs: How Are They Interrelated?
Are you leveraging Customer Lifetime Value (CLV) to grow your loyalty program? It’s a term that has been floating around for half a century. The telemarketers of the 1980s first began theorising about what’s now called CLV and how it could generate more revenue. Decades later, CLV is not just a term, it is a […]
