The latest case study from Eagle Eye takes a closer look at Z Energy’s newly launched Z Rewards program, designed to give the fuel and convenience retailer deeper customer connections and greater control over its loyalty strategy. By moving away from a third-party scheme and introducing its own app-based program, Z Energy has been able to enhance personalisation, reward customers across its full service offering, and drive stronger engagement in store. Early results highlight significant uplift in sign-ups, scan rates, and customer satisfaction.
You can read the full case study below to explore the program and its impact in more detail.
