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Glenn Baker

Company:
WooliesX
Job Title:
General Manager, Everyday Rewards

About Glenn:

Glenn has two decades of professional experience and expertise across Loyalty, Direct Marketing, CRM, Partnerships, and Data for a variety of blue-chip companies. He leads the Everyday Rewards business at Woolworths Group.

Location: Sydney or online.

Natalie Collins

Company:
Blackhawk Network
Job Title:
Partner Director of Business Development

About Natalie:

Natalie heads up the Incentives Partner business at Blackhawk Network Australia, where they offer tailor-made solutions and services around gift cards and branded payments distributions. Working with some of the biggest loyalty programs in Australia, Blackhawk has the biggest range in physical and digital cards, managing large scale operations and business services to help our partners achieve scale while reducing cost.

Areas of Expertise:

  • Managing accounts
  • Relationship building

 

Location: Online.

Jessica Freeman

Company:
Nando’s Australia & New Zealand
Job Title:
Head of Digital & Loyalty ANZ

About Jessica:

Jessica is loyalty marketing specialist across Australia and New Zealand and has been an Advisory Board Member of the Australian Loyalty Association (ALA) for five years. The ALA is an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry. Jessica contributes to the design and implementation of the many arms of the ALA including education courses, a loyalty vendor marketplace, an employment hub and local and international conferences. Jessica currently leads loyalty, digital and CRM strategy for Nando’s and has won Best Loyalty Program in multiple award channels over the last two years. Jessica is passionate about promoting loyalty, especially mentoring loyalty marketers as they enter the field.

Areas of Expertise:

  • Money can’t buy experience
  • Emotional loyalty
  • Loyalty technology

 

Location: Melbourne (near CBD).

Elisse Jones

Company:
Total Tools / Independent Hardware Group
Job Title:
Group Head of Loyalty

About Elisse:

Elisse Jones is the Group Head of Loyalty across Total Tools, Australia’s largest professional tool retailer and the Independent Hardware Group, Australia’s largest home improvement wholesaler which includes hardware store retailer Mitre 10. Elisse is a data-driven marketer, passionate about connecting insights, technology and people to build effective strategies to enhance and personalise the customer experience at every touch point; shifting focus beyond a loyalty program to enduring customer loyalty. A customer-centric leader with more than a decade of experience, Elisse has previously held positions with some of Australia’s leading brands including Cricket Australia, MYER and the Country Road Group. Elisse is an Advisory Board member for the Australian Loyalty Association.

Areas of Expertise:

  • Loyalty value proposition design
  • Loyalty strategy & data insights
  • Loyalty Martech – marketing automation and AI
  • Personalisation and customer lifecycle journey

 

Location: Melbourne or online.

Jonathan Reeve

Company:
Eagle Eye
Job Title:
GM APAC

About Jonathan:

Jonathan leads the APAC operations of Eagle Eye, a real-time personalised loyalty, offers and subscription platform. Eagle Eye’s clients include Asda, Diageo, Endeavour Group, John Lewis, Loblaw, Staples, The Warehouse Group and Woolworths. Jonathan has worked in retail businesses on three continents for over 20 years and was part of the team that developed the operating model for Tesco.com, a global pioneer of online grocery. Jonathan is also the author of Retail’s Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions.

Areas of Expertise:

  • Retail loyalty
  • Digital loyalty
  • Subscriptions
  • Personalised offers

 

Location: Melbourne or online.

Debra Taylor

Company:
OpenSparkz
Job Title:
Founder and Chief Operating Officer

About Debra:

Debra Taylor is founder and COO of Fintech scale-up OpenSparkz. OpenSparkz provides an end-to-end, Platform as a Service (PaaS) solution, that can supercharge rewards and offers programs. Debra is a board member of Stone & Chalk and serial entrepreneur with over 10 startups and 30 years of experience within the industry.

She has received multiple awards including Distinguished Payments Professional, a lifetime achievement award given by the Global Association of Women in Payments.

2021 Entrepreneur of the Year, Women in Finance and Debra has three times been announced Global Top 20 Women in Digital Commerce.

Location: Sydney or online.

Steph Barr

Company:
AGL
Job Title:
Senior Manager Loyalty

About Steph:

Steph is an award-winning creative strategist, who has dedicated her career to helping brands grow through brand innovation, customer experience, and marketing effectiveness. Currently heading AGL’s Loyalty and Engagement teams, Steph is responsible for developing and delivering AGL’s enterprise loyalty strategy. With 20 years’ industry experience, Steph has led teams across Australia’s biggest and most creative brands, helping Telstra achieve its status as most valuable brand, and landing the big ideas behind some of the Australia’s most effective campaigns.

Areas of Expertise:

  • Strategy & insights
  • CX design & behavioural psychology
  • Marketing & creative effectiveness

 

Location: Melbourne or online.

Campbell Davies

Company:
Associated Retailers Limited
Job Title:
GM – Member Services and Sport

About Cam:

Cam Davies is an entrepreneurial and commercially minded marketing professional with experience developing brand, marketing and sales strategies for a wide range of products and categories and is an ALA Advisory Board Member. Currently, with Associated Retailers Limited overseeing the SportsPower brand, Cam previously renewed the BIG4 brand strategy and Loyalty Program, and prior he developed brands for Greyhound Racing Victoria’s Greyhound Adoption Program and their racing event brand as well having as a long career at Nike Pacific in retail, sports marketing and product management.

Areas of Expertise:

  • Marketing & loyalty strategy
  • Franchise/member group marketing & management
  • Brand management

 

Location: Melbourne or online.

Susan Frisby-Smith

Company:
GuestBookings.com
Job Title:
Managing Director, Asia Pacific

About Susan:

Susan is the Managing Director for GuestBookings.com. She is a highly driven leading Business Development Executive, responsible for the strategic direction, vision, growth, and performance for GuestBookings.com Asia Pacific. As a seasoned professional with a sales & business development background of over 30 plus years. She is known for driving brand growth, as well as creating, and supporting large scale loyalty benefit programs for some of the World’s most respected brands. Offering B2B2C solutions in the travel, hospitality, retail, and financial markets globally. Susan is an Advisory Board Member of the Australian Loyalty Association and has been involved with the ALA since 2018.

Areas of Expertise:

  • Brand strategy & program design
  • Travel & leisure loyalty programs
  • B2B loyalty & benefit programs
  • Loyalty technology & rewards solutions
  • Coalition loyalty programs
  • Business growth 
  • Strategic business development

 

Location: Online

Courtney McMahon

Company:
Scentre Group
Job Title:
Head of Member Propositions

About Courtney:

Courtney McMahon is Head of Member Propositions, Westfield Plus at Scentre Group (owner and operator of Westfield in Australia and New Zealand) and is responsible for creating unique value propositions and experiences for Westfield Plus members. With over 15 years’ experience across marketing, propositions, loyalty, and product and experience design, Courtney is highly experienced in identifying game-changing opportunities and driving innovation. Prior to Scentre Group, Courtney held various roles across Telstra including leading the rapid growth of Telstra Plus, Telstra’s loyalty program, from launch to operating at scale with over 4 million members in less than three years following program launch. Telstra Plus has transformed the way Telstra engages with their customers and has become one of only a few successful telco points-based rewards programs in the world.

Location: Online.

Álvaro Rodas Fernandez

Company:
Qantas Loyalty – Green Tier and Wellbeing
Job Title:
Senior Manager Program Design

About Alvaro:

Alvaro leads the Sustainability and Wellbeing team for Qantas Loyalty. Over the last 12 months, he has led the development and implementation of the Green tier, helping Qantas Frequent Flyers become more environmentally friendly in their daily lives.

Alvaro has over 15 years’ experience in commercial planning, partnerships and customer strategy, across several countries including Spain, Ireland, UK and the UAE, mainly within the travel industry. Alvaro is passionate about the environment and loves delivering valuable and relevant experiences to customers to increase engagement and loyalty.

He holds a Bachelor’s in Law and an Executive MBA from the University of New South Wales (AGSM).

Outside of his day job, Alvaro is a Board Director of Media Diversity Australia, a not-for-profit championing greater cultural and linguistic diversity representation in the Australian media. Alvaro also volunteers as Chief Business Officer at Out For Australia, an organisation supporting and mentoring LGBTQIA+ professionals to be themselves in the workplace and the community at large. 

Location: Sydney or online.

Kim Walsh

Company:
Kognitiv
Job Title:
Vice President and General Manager

About Kim:

Kim leads the Kognitiv loyalty business in the Australia and New Zealand region and has over fifteen years in the industry representing some of the world’s market-leading brands across the EMEA and APAC regions. Driven by achieving strong commercial outcomes, whilst leading a supportive and engaging culture in the workplace, Kim is passionate about using data-driven strategy to design, build and drive success in the loyalty marketing discipline.

Areas of Expertise:

  • CX and loyalty program design
  • Loyalty agency management
  • Sales and contract negotiation

 

Location: Online.

Miranda Bliss

Company:
Adore Beauty
Job Title:
Head of Loyalty and Retention

About Miranda:

Miranda has loyalty pumping through her veins! Within 9 months of joining Adore Beauty, Miranda successfully designed and launched Adore Beauty’s first-ever loyalty programme ‘Adore Society’ which signed up 90,000 members within the first 3 months.

Miranda was inspired to specialise in loyalty by her uncle’s work, who pioneered ‘private label credit cards’, and the ‘store card’ whilst working at Harrods. Miranda’s journey into loyalty began with a role at JR/Duty-Free where she redesigned their loyalty programme.

While working at Vintage Cellars (part of the Coles Liquor Group), Miranda managed the ‘Wine Club’ loyalty programme with a membership of over 900,000 members and introduced its lifecycle strategy and experiential benefits for high-value members.

Fast forward to June 2020, leveraging her passion for the beauty industry, Miranda now works with Adore Beauty, Australia’s number-one pure-play online beauty retailer. The programme Miranda works on is centered on the personalization of ‘a unique beauty journey that rewards you for being you’.

Areas of Expertise:

  • Strategy & insights
  • Loyalty program proposition development
  • Cross channel marketing

 

Location: Melbourne or online (preferred).

Mentoring sessions exhausted until further notice.

Karl Deitz

Company:
Tall Bob
Job Title:
Head of Customer Success

About Karl:

Karl brings over 20 years’ experience in Marketing, Sales & Strategy working across industries including Retail, Mining, Financial Services, Defence and the Not for Profit Sector. In his current role, as Head of Success at Australia’s fastest growing SMS company Tall Bob, his focus is on getting Enterprise level clients the best ROI from implementing strategic SMS & mobile programs across customer acquisition, retention & loyalty. Working across ASX listed and blue-chip organisations Karl and his team have mastered the art of getting the best results when your customers phone goes “ping” with a new message.

Areas of Expertise:

  • Mobile engagement
  • Customer journey mapping
  • SMS marketing & behavioural analysis
  • Humour

 

Location: Melbourne or online.

Rathia Gierdien

Company:
Vitality Works, Sanitarium
Job Title:
Head of Product Innovation and Partnerships

About Rathia:

Executive leader with a demonstrated history of working in health, wellbeing and safety in the corporate environment.

Strong business development professional skilled in Insurance, Occupational Rehabilitation, Strategic Partnerships, and Health & Wellbeing.

I am a seasoned product and partnership strategist, with extensive business development and strategic partnership experience, spanning relationships across Australia, New Zealand and the Asia Pacific Region.

Location: Sydney or online.

Michael Pirotta

Company:
Vicinity Centres
Job Title:
Head of Marketing & Loyalty

About Michael:

Michael enjoys the all-encompassing nature of his role as Head of Marketing, Digital and Loyalty at Vicinity Centres. Michael feels most comfortable when immersed in data and uses multiple sources to inform his decisions, focusing on strategies that positively influence customer experience and in turn lifetime value.

Michael continues to evolve the MarTech Stack and fully integrate technology into all facets of the marketing function, from delivering a more efficient operating model to building a deeper connection with the customer. The aim is to seamlessly integrate the physical with the digital and ensure we are always part of the customers decision making process.

Area of Expertise:

  • Strategy & insights

 

Location: Online.

Diana Sinclair

Company:
Dan Murphy’s
Job Title:
Senior Loyalty Manager

About Diana:

Diana has over 15 years’ experience working in both client and agency environments spanning across CX, CRM, Loyalty and Direct Marketing. Strategic leadership with a ‘customer first’ attitude has allowed her to drive innovation & change across many blue-chip companies. She currently leads the My Dan’s loyalty program for Dan Murphy’s.

Location: Online.

Graham Webb

Company:
Suncorp
Job Title:
Marketing Manager: CTP

About Graham:

Graham has 20 years of client-side marketing experience with brands including Suncorp, AAMI, Disney, BBC & Readers Digest.

As well as developing CRM strategies for these brands, he’s managed loyalty programs for Suncorp, AAMI & Disney.

He’s currently responsible for all CTP Insurance marketing across all brands and states for Suncorp.

Areas of Expertise:

  • Strategy & insights
  • Marketing effectiveness
  • Linking loyalty to business outcomes

 

Location: Melbourne or online (preferred).