Sports and wellness travel is powering the next wave of global travel growth – presenting fresh opportunities for brands to connect meaningfully with their most valued customers.
Priority Pass’ latest global research, surveying over 12,000 travellers across 20 markets (including seven in APAC), reveals how today’s travellers are designing their itineraries around major sporting events or wellness retreats – from live football matches to digital detoxes in nature.
With APAC’s sports and wellness tourism markets forecast to reach nearly USD 962 billion by 2030, discover how your brand can harness this trend to deepen customer engagement, strengthen loyalty, and drive business growth.
