As customer behaviours evolve and brands face the challenge of doing more with fewer resources, innovative loyalty strategies are essential.
Michele Fitzpatrick from Marigold, with over 30 years of marketing experience, shares her top tips for driving lifelong relationships and greater returns in a recent video podcast with Let’s Talk Loyalty:
- Embrace Human-Centric Marketing: Understand customers’ unique needs and behaviours.
- Adapt Loyalty Programmes: Offer flexible, value-driven benefits for digital-first consumers.
- Combine Digital and Physical Interactions: Create a seamless experience across online and offline touchpoints.
- Balance Emotional and Financial Goals: Ensure loyalty programmes are financially viable.
- Utilise Technology for Personalisation: Use data and analytics for personalised experiences.
For a comprehensive exploration of these tips and more, watch the full episode today.
