In 2022, consumers kicked off their fuzzy slippers and slipped into real shoes as they returned to in-person shopping. But those fuzzy slippers didn’t completely go to the back of the closet. And much of the growth in digital commerce is expected to stick for the long term.
There are several trends to watch in the coming year, including new ways of shopping and paying, innovative strategies on how retailers are reaching consumers and providing different experiences for them. Here’s what Mastercard is watching in 2022:
- Commerce evolution – from the rise of online marketplaces to new ways to pay
- Experiential retail – with livestreaming to reimagined stores
- Consumer privacy –personalizing consumer experiences while balancing privacy
- Purposeful buying – new ways to approach environmental, social and governance strategies
Access “Top retail trends to watch in 2022” now to learn what retailers should be watching in the coming year and why.
I just downloaded the report and cannot wait to read it. I’m especially interested in the rise in experiential retail, particularly with regard to how it will affect planogram implementation. The future looks bright!