In today’s rapidly evolving business landscape, customer loyalty and engagement are pivotal in driving and maintaining a competitive edge. Brands are witnessing significant shifts driven by technological advancements, evolving consumer expectations and disruptive competitors.
Creating next-gen consumer loyalty and engagement requires brands, particularly those in the financial services sector, to focus on their most valuable customers and provide them with the right products and benefits that add value to their lives so as to earn their loyalty, drive positive net promoter scores and superior commercial results.
Travel continues to be one of the fastest-growing consumer spending areas, with one in three consumers planning to splurge on travel. With strong, positive consumer sentiment towards travel, Collinson International – a global leader in the provision of airport experiences, loyalty and customer engagement solutions – is pleased to present the 2024 Travel Benefits and Customer Engagement Report, which combines direct responses from 7,250 cross-generational, Asia Pacific-based consumers with actionable insights.
Key insights from the report:
- Travel is one of the highest credit card spend categories for respondents in Australia, accounting for almost a third (27%) of annual expenditure.
- Travel benefits are the most important credit card consideration among respondents, above everyday rewards, associated prestige through owning the payment card, and sign-up bonuses.
- The availability of travel rewards and benefits on their credit card makes 87% of Australian respondents use it more, whether on holiday overseas or for everyday purchases.
Gain a detailed analysis of travellers’ spending patterns, their expectations for travel benefits, and how effectively these benefits influence their credit card choice and usage today.
