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Australian Consumers demand hyper-personalisation, new report reveals.

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Australian Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across Australia interact with a brand on multiple channels, oftentimes unpredictably.  […]