The Science and Art of Segmentation: How to Identify and Retain your Most Valuable Customers

Expedited by the pandemic, consumers’ online behaviours and expectations have dramatically changed. Highly sophisticated consumers now demand frictionless online experiences, personalised to their daily lives. Increasingly, they expect brands to know what they need next – before they even know themselves. The challenge for modern businesses is how to achieve this level of personalisation at scale. Despite […]