Gen Z and the Future of Loyalty: What Marketers Need to Know in 2026

For brands, loyalty is no longer a side project, but a strategic growth engine. Yet, not all generations approach loyalty the same way. Gen Z, now entering adulthood with growing purchasing power, behaves differently from Millennials, Gen X, and Baby Boomers. They are more open to joining programs, more digitally fluid, and more responsive to […]