Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker): “Barkeeper, your best Champagne!” gestured the Loyalty Program Manager. Bartender: “What’s the occasion?” pausing his glass polishing. Loyalty Program Manager: “Our loyalty program is now one year old, 60% of our sales are from members, […]