About EPSILON (Publicis Groupe)
Unlock the value-potential of your loyalty program
Epsilon PeopleCloud Loyalty named a Leader in “The Forrester WaveTM: Loyalty Technology Solutions, Q1 2023” . Epsilon achieved the highest score in the strategy category and the highest scores possible in 15 criteria.
At Epsilon, we believe one-size-fits-all loyalty programs are passé. Each member is unique, and generic loyalty programs often leave customers asking “where is the value?” An effective loyalty program provides value to both brands and customers. Done right, successful loyalty programs balance both rational and emotional loyalty.
The key to our successful delivery of that right balance is our Value-led Loyalty™ approach which follows a continuous process to:
- Anticipate consumers’ needs based on data-driven insights
- Activate and engage across channels and devices in the moments that matter
- Prove and measure the value delivered to your members
- Optimize and improve performance through continuous refinement
The total loyalty solution
Our Epsilon PeopleCloud Loyalty rewards customer behaviour in the moment, delivering personalized rewards, offers and communications across any channel and any device.
Using machine learning, Epsilon PeopleCloud Loyalty’s advanced marketing decision engine calculates the most effective outcome to drive the desired customer behaviour while respecting and protecting consumer privacy and client data. The idea is to minimize unnecessary collection and use of personal information and to empower consumers to exercise greater control over their personal information.
Your partner for loyalty success
Get in touch with us today to unlock the value of your brand’s relationship with those who trust you with their choices.