Gravitas Talent is a specialist talent and recruitment business built for loyalty, marketing , CRM, personalisation, data and analytics teams. Appointed as the Australian Loyalty Association’s exclusive talent partner, Gravitas Talent was created to solve a growing challenge for enterprise and mid-market organisations: hiring people who can genuinely perform in environments where BAU continues while transformation is underway.
Built by practitioners, not just recruiters
Founded by industry leaders Julie Fitzpatrick and Sonia Tammaro, Gravitas Talent brings together experienced recruitment specialists and hands-on practitioners who understand what “good” looks like in-market. This practitioner-led model means capability is assessed in context – platforms, stakeholders, pace and complexity – not just against a job description.
Why loyalty hiring is different
Loyalty, CRM, data and analytics roles demand people who can:
• Operate confidently in complex environments
• Connect strategy, data, platforms and delivery
• Step in quickly and contribute immediately
The result is people who perform in role – not just interview well.
Who we place
From specialists to heads of function – permanent, contract and interim, covering:
• Loyalty & Customer Value Management
• CRM & personalisation
• Marketing & lifecycle
• Data and analytics
Our approach complements internal HR and Talent teams through sharper briefs, role-aligned assessment and capability assessed in context.
ALA member launch offer – 20% off your first exclusive hire*
To mark the partnership, the first 30 ALA members to register their interest receive 20% off their first exclusive hire with Gravitas Talent – proven loyalty, CRM and data capability, hired faster and ready to deliver sooner.
If you’re scaling, transforming, or need immediate specialist capability, now is the time.
*T&Cs apply.
